BUSINESS ADMINISTRATION INCENTIVE AWARD

Brand	Owner	Address	Description
GUIDEWELL CONNECT	BLUE CROSS AND BLUE SHIELD OF FLORIDA, INC.	Bldg. 100-7 4800 Deerwood Campus Parkway Jacksonville FL 32246	Business administration of incentive award programs designed to promote awareness of the benefits of healthy living by rewarding third-party health care plan members that lead healthier lives and adopt healthier lifestyles;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

Provided are computer based methods and apparatus for carrying out an incentive award program by a business entity, comprising the steps of participating in a transaction having at least two parties, determining at least one of these parties to be an award recipient, and providing the award, wherein the award includes at least one investment chosen from a plurality of vehicles for investment and wherein the business entity may be the owner or an authorized operator of the incentive award program.