BLUE CROSS AND BLUE SHIELD OF FLORIDA, INC.

BETTER NOW HEALTH CENTER

Work site medical clinic services;HEALTH CENTER;

BETTER NOW HEALTH CENTER

Medical clinics;HEALTH CENTER;

CARECALC

Providing information in the nature of amounts of health care insurance coverage and patient share of health care costs, to healthcare providers, insureds, patients and members, via the Internet;

CHOOSE WELL. SPEND WELL. LIVE WELL.

Insurance services, namely, underwriting, issuing and administration of health, dental, life, disability, workers' compensation and Medicare supplemental insurance;

CIRCANA

Financial incentive programs and services offered in conjunction with healthcare services;

CIRCANA

Concierge services for others comprising of making requested personal arrangements and reservations and providing customer-specific information to meet individual needs rendered together in connection with accessing and utilization of health care services by the individual;

CIRCANA

Healthcare services; healthcare information services;

CIRCANA

Financial incentive programs and services, namely, administration of an incentive awards program whereby participants are given discounts and incentives on third party products and services when they meet certain healthcare related criterion;

CIRCANA

Healthcare services; providing healthcare information services by telephone, mail, Internet and in person;

CIRCANA

Concierge services for others comprised of making requested personal arrangements and reservations and providing customer-specific information to meet individual needs rendered via phone, Internet, mail and in-person for individuals with health care needs;

CORINTHIA

Insurance underwriting in the field of health care;

CORINTHIA

Insurance underwriting in the field of health care;

EL PODER DE LA VOZ

Providing an electronic bulletin board service on and through which the views and opinions of users may be posted, provided and shared, via the Internet and via telephone, concerning health care and health insurance;The English translation of EL PODER DE LA VOZ is THE POWER OF THE HUMAN VOICE.;

EMPYREAN HEALTH

Insurance underwriting in the field of health care;HEALTH;

EMPYREAN HEALTH

Insurance underwriting in the field of health care;HEALTH;

EXTERIUS

Insurance services, namely, underwriting, claims administration and risk management services in the property and casualty insurance and re-insurance fields;The English translation of the word EXTERIUS in the mark is ON THE OUTSIDE.;

FOR FLORIDA'S HEALTH

Information services regarding health care resources;

FOR FLORIDA'S HEALTH

Information services regarding health care resources;

GUIDEWELL

GUIDE WELL;Providing a website promoting the health-related [ goods and ] services of others;

GUIDEWELL

GUIDE WELL;Providing a website featuring information about health and wellness [ nutrition ];

GUIDEWELL

Health insurance underwriting;GUIDE WELL;

GUIDEWELL

GUIDE WELL;Operation of business for others, namely, insurance business administration assistance and office functions; providing back office services in the nature of financial records management, human resources management, management of tax files, payroll administration and management services and business marketing services; providing business management services, namely, managing office functions in the nature of financial records, human resources, tax files, payroll administration and business marketing services;

GUIDEWELL

Pharmaceuticals;GUIDE WELL;

GUIDEWELL

GUIDE WELL;Medical devices, namely, care management monitoring devices for monitoring blood pressure, blood sugar, blood oxygen, and heart rate;

GUIDEWELL

GUIDE WELL;Business management and operation consulting services provided to retail stores; business management and operation consulting services provided to call centers; retail store services featuring insurance, health and wellness products and services and featuring printed informational products regarding insurance, health and wellness subjects; marketing and advertising services for others; consulting in the field of marketing and advertising; database marketing services for others; providing call center services for others, namely, management of telephone call centers for others, and operation of telephone call center services for others; consulting provided in connection with construction of retail store locations, namely, providing business consulting services regarding the selection of construction sites for retail store locations;Building design consulting services provided in connection with the design of retail store locations;

GUIDEWELL

GUIDE WELL;Providing information in the field of insurance;

GUIDEWELL

GUIDE WELL;Business consulting in the field of e-commerce;Providing back office computer technical support services, namely, 24/7 service desk or help desk service for IT infrastructure, operating systems, database systems and web applications; providing back office computer services, namely, on-site management of information technology systems, development and hosting of web sites and software applications, and computer software development; conducting scientific research in the medical field; technology consulting services in the field of computer hardware and software used for e-commerce, and consulting regarding website design, website development and website operating software;

GUIDEWELL

GUIDE WELL;Wellness and health related consulting services; consulting services in the field of medical care;

GUIDEWELL

GUIDE WELL;providing information in the field of health and wellness; medical clinics; medical services;

GUIDEWELL

GUIDE WELL;Insurance agency services;

GUIDEWELL CONNECT

Medical devices, namely, care management monitoring devices for monitoring blood pressure, blood sugar, blood oxygen, and heart rate;

GUIDEWELL CONNECT

GUIDE WELL CONNECT;Providing information in the field of insurance;Business management and operation consulting services provided to call centers; providing business management services, namely, marketing and information technology services; business consulting in the field of e-commerce;Providing information in the field of health and wellness;E-commerce consulting, namely, consulting in the design and development of e-commerce software; providing back office services in the nature of information technology services;

GUIDEWELL CONNECT

Construction consultancy in connection with the construction of retail stores;GUIDE WELL CONNECT;Operation of telephone call centers for others;

GUIDEWELL CONNECT

GUIDE WELL CONNECT;Business management and operation consulting services provided to retail stores; marketing and advertising services for others; consulting in the field of marketing and advertising; database marketing services for others;consulting services in the field of website design, development and operation;

GUIDEWELL CONNECT

Business administration of incentive award programs designed to promote awareness of the benefits of healthy living by rewarding third-party health care plan members that lead healthier lives and adopt healthier lifestyles;

GUIDEWELL DIRECT

GUIDE WELL DIRECT;Providing insurance-related information related to the management of value-based programs for Medicare beneficiaries;

GUIDEWELL EMERGENCY DOCTORS

GUIDE WELL EMERGENCY DOCTORS;Medical services;EMERGENCY DOCTORS;

GUIDEWELL EMERGENCY DOCTORS

The mark consists of the words GUIDEWELL EMERGENCY DOCTORS with the symbol of a Caduceus appearing between the words EMERGENCY and DOCTORS and with the words EMERGENCY DOCTORS appearing in a larger, bolder font than the word GUIDEWELL.;GUIDE WELL EMERGENCY DOCTORS;Color is not claimed as a feature of the mark.;Medical services;EMERGENCY DOCTORS AND THE REPRESENTATION OF THE CADUCEUS SYMBOL;