The Rubicon Project, Inc.

49BC

Providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising exchanges and also featuring real time bidding; Providing online non-downloadable software for on-line exchanges for buying and selling advertising space; Providing temporary use of on-line non-downloadable cloud computing software for optimization of online advertising impressions, and participation in direct and/or guaranteed online advertising exchanges and also featuring real time bidding; Providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; Providing temporary use of on-line non-downloadable cloud computing software for on-line exchanges for buying and selling advertising space; Providing temporary use of on-line non-downloadable cloud computing software for use in the optimization of on line advertising and participation in direct and/or guaranteed on line advertising exchanges; Providing temporary use of on-line non-downloadable cloud computing software for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of direct and/or guaranteed online advertising impressions, and participation in online advertising exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for on-line exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of direct and/or guaranteed on line advertising and participation in on line advertising exchanges; Platform as a service (PAAS) featuring computer software platforms for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising impressions, and participate in direct and/or guaranteed online advertising exchanges and also featuring real time bidding; Providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Providing an online non-downloadable Internet-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; Providing an online non-downloadable Internet-based system application featuring technology enabling users to participate in on-line exchanges for buying and selling advertising space; Providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising and participate in direct and/or guaranteed online advertising exchanges; Providing an online non-downloadable Internet-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising impressions, and participate in direct and/or guaranteed online advertising exchanges and also featuring real time bidding; Providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Providing an online non-downloadable cloud-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; Providing an online non-downloadable cloud-based system application featuring technology enabling users to participate in on-line exchanges for buying and selling advertising space; Providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising and participate in direct and/or guaranteed online advertising exchanges; Providing an online non-downloadable cloud-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification;

LEADING THE AUTOMATION OF ADVERTISING

Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content on websites for others using specialized computer software; digital advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance;Providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for advertisers and publishers; providing online non-downloadable software for on-line auction exchanges for buying and selling advertising space; providing online non-downloadable software for use in the optimization of on line advertising and participation in on line advertising auctions; providing online non-downloadable software for digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for on-line auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the optimization of on line advertising and participation in on line advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for on-line auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of on line advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising impressions, and participate in online advertising auctions and exchanges and also featuring real time bidding; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing an online non-downloadable Internet-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; providing an online non-downloadable Internet-based system application featuring technology enabling users to participate in on-line auction exchanges for buying and selling advertising space; providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising and participate in online advertising auctions; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising impressions, and participate in online advertising auctions and exchanges and also featuring real time bidding; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing an online non-downloadable cloud-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; providing an online non-downloadable cloud-based system application featuring technology enabling users to participate in on-line auction exchanges for buying and selling advertising space; providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising and participate in online advertising auctions; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video;

REVV

Providing an information technology platform, namely, providing temporary use of on-line non-downloadable software for digital advertising and data optimization, inventory management, representation, distribution, serving, targeting, tracking, reporting and quality certification via the internet, mobile, video and other digital formats;

RUBICON

Providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via television, cable, satellite, and radio; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via television, cable, satellite, and radio; Providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via television, cable, satellite, and radio; Providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via television, cable, satellite, and radio;

RUBICON PROJECT

The mark consists of the word RUBICON appearing above the word Project with three circles appearing above the N in RUBICON.;Color is not claimed as a feature of the mark.;Providing digital advertising services and distribution of advertising materials via the Internet, mobile, video, and other digital formats; inventory management; data optimization in the nature of analysis of business data relating to advertising performance; Advertising consultation, namely, providing management of advertising representation; Advertising consultation regarding the distribution of advertising revenue; Advertising consultation, namely, serving, targeting, and tracking of advertising materials; Advertising consultation, namely, tracking, reporting, and billing of advertising expenditures; Advertising consultation, namely, tracking, reporting, and quality certification of advertising performance; none of the foregoing in the field of fish, shellfish, and other seafood products; all of the foregoing for the purpose of optimizing digital content and enable users to perform and manage digital advertising related services;