KickBack Points, LLC

BRANDWAGON

The mark consists of the word BRANDWAGON in a styled lower-case font in white. The word appears underneath the design of a red mobile phone lying on its side, with a brick red screen and two diagonal streaks of white on the display screen, representing glare. Above the phone design appear parts of three angled, overlapping rectangular shapes, representing coupons, appearing from behind the phone. The coupons each have a thin white rectangular border. The top-left coupon is shaded in light purple, the middle one is shaded in pink, and the bottom-right one is shaded in red. The design and wording appear on a rectangular brick-red background.;The color(s) red, brick red, white, pink, and purple is/are claimed as a feature of the mark.;Advertisement via mobile phone networks; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through electronic coupons delivered to a consumer's mobile device; Advertising particularly services for the promotion of goods; Dissemination of advertising for others via public and private wireless networks for display on mobile devices; Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes; Marketing, promotional and advertising services provided by mobile telephone connections; Mobile advertising services for others; Promoting and marketing the goods and services of others by distributing advertising material, coupons and discount offers via text messages;Application service provider (ASP) featuring software for use in the delivery of electronic coupons to a consumer's mobile device; Application service provider, namely, hosting, managing, developing, and maintaining applications, software, and web sites, in the fields of personal productivity, wireless communication, mobile information access, and remote data management for wireless delivery of content to handheld computers, laptops and mobile electronic devices; Software as a service (SAAS) services featuring software for delivery of electronic coupons to a consumer's mobile device;