I.L.C. LA MEDITERRANEA S.p.A.

M

The mark consists of an orange buffalo with a ring through its nose; the body is generally shaped like an M and is separated from the head.;Dairy products, namely, cheese and dairy substitutes, namely, artificial cream; drinks made from dairy products, namely, beverages consisting principally of milk; beverages made from or having a milk base, namely, beverages consisting principally of milk; butter; cheese products, namely, cheese; cream cheese; milk; processed cheese; cream being dairy products; preparations for making yoghurt; milk products; curd cheese; yoghurt; milk products; mozzarella; whey; fresh unripened cheeses; low fat cheese; curd; condensed milk; powdered milk for food purposes; blended butter; butter substitutes; cottage cheese; cheese dips;The color(s) orange is/are claimed as a feature of the mark.;Advertising; business management; business administration; office functions; rental of vending machines; commercial administration of the licensing of the goods and services of others; shop window dressing; dissemination of advertisements; distribution of samples; demonstration of goods; direct mail advertising; providing business assistance, namely, assistance with business management and planning to retailers in the franchising sector; computerised file management; business information; commercial information and advice for consumers in the nature of consumer advice shop; business investigations; marketing services; exhibitions for commercial or advertising purposes; organisation of trade fairs for commercial or advertising purposes; presentation of goods on communication media, for retail purposes, namely, providing television home shopping services in the field of general consumer merchandise; sales promotion for others; price comparison services; bringing together, for others, of a variety of goods excluding the transport thereof, enabling customers to conveniently view and purchase those goods in the field of dairy products through commercial establishments; retail and wholesale store services featuring goods in the field of cheese products and foodstuffs, the aforesaid services being provided at retail outlets, wholesale warehouses, mail order catalogues or via electronic means, websites, or television programmes;