Hyphametrics, Inc.

CENTRIC ORIGIN DATA

Downloadable computer software featuring electronic databases comprised of data files in downloadable form or recorded on computer media of a full record of consumers' entire media exposure, consumption, and behaviors across all devices, screens, and channels in the fields of marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Electronic databases comprised of data files in downloadable form or recorded on computer media a full record of consumers' entire media exposure, consumption, and behaviors across all devices, screens, and channels in the fields of marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis;Providing an online database of a full record of consumers' entire media exposure, consumption, and behaviors across all devices, screens, and channels in the field of consumer research;DATA;Providing online non-downloadable software for accessing and transmitting data, analytics and cross-platform measurement products in the fields of data as a service, software as a service, marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Software as a service (SaaS) services featuring non-downloadable data exchange application programming interface (API) software for accessing and transmitting data, analytics and cross-platform measurement products in the fields of marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Application service provider featuring non-downloadable application programming interface (API) software for accessing and transmitting data, analytics and cross-platform measurement products in the fields of data as a service, software as a service, marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Platform as a service (PaaS) featuring non-downloadable computer software platforms for accessing and transmitting data, analytics and cross-platform measurement products in the fields of data as a service, software as a service, marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis;

CONTENTMETRICS

CONTENT METRICS;Analyzing and compiling digital data collected from consumers relating to their media usage, habits, and consumption across multiple media platforms;

COREDONGLE

Hardware and software for the measurement, monitoring, tracking, and analysis of consumers' media usage across television, tablet, mobile device, gaming console, and other connectable devices; Hardware and software for the measurement, monitoring, tracking, presentation, and delivery of data of consumers' media usage across television, tablet, mobile device, gaming console, and other connectable devices, for use in connection with market research services, audience measurement, audience research, audience analysis, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, and related data collection, processing, and analysis;CORE DONGLE;

COREMETER

Computer hardware and downloadable software for the measurement, monitoring, tracking, and analysis of consumers' media usage across television, tablet, mobile device, gaming console, and other connectable devices; Computer hardware and downloadable software for the measurement, monitoring, tracking, presentation, and delivery of data of consumers' media usage across television, tablet, mobile device, gaming console, and other connectable devices, for use in connection with market research services, audience measurement, audience research, audience analysis, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, and related data collection, processing, and analysis;CORE METER;

HYPHA

In the statement, line 29, should be deleted, and FIRST USE: 10/09/2020: USE IN COMMERCE: 10/09/2020 should be inserted. In the statement, page 2, line 12, should be deleted, and FIRST USE: 10/09/2020: USE IN COMMERCE: 10/09/2020 should be inserted.;Data collection, analytics and measurement products, namely, publications in the nature of printed newsletters and printed written articles in the field of news and printed reports in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies;Data collection, analytics and measurement services for business purposes for use in marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; preparation of business reports and business data analysis relating to the foregoing; Market research services; Market research services in the nature of measuring, impression measuring, tracking, and demographic modeling of audiences for online and television media and online and television advertisements; Market research services in the nature of tracking and measuring audience viewing of, exposure to, and reactions to online and television advertisements; Market research services in the nature of conducting market research panels for others; Preparing market reports and studies from the aforesaid marketing information and research; Market research service in the nature of conducting online and television advertising campaign measurement and analysis, and demographic studies for others; Market research services in the nature of conducting audience validation services to verify the market impressions and demographics;Data collection, analytics and measurement services, namely, online non-downloadable computer software for tracking and generating reports regarding consumer behavior for use in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; Data collection, analytics and measurement services, namely, computer systems analysis, for use in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; Data collection, analytics and measurement services for product development and innovation services in the nature of advising others in the areas of product development;

HYPHAMETRICS

Providing non-downloadable on-line publications in the nature of reports in the fields of audience measurement, media exposure measurement, market research and business research; Data collection, analytics and measurement products, namely, online non-downloadable electronic publications in the nature of online non-downloadable blogs and news articles in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies;Data collection, analytics and measurement products, namely, publications in the nature of printed newsletters and printed written articles in the field of news and printed reports in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies;Data collection, analytics and measurement services for business purposes for use in marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; preparation of business reports and business data analysis relating to the foregoing; Market research services; Market research services in the nature of measuring, impression measuring, tracking, and demographic modeling of audiences for online and television media and online and television advertisements; Market research services in the nature of tracking and measuring audience viewing of, exposure to, and reactions to online and television advertisements; Market research services in the nature of conducting market research panels for others; Preparing market reports and studies from the aforesaid marketing information and research; Market research service in the nature of conducting online and television advertising campaign measurement and analysis, and demographic studies for others; Market research services in the nature of conducting audience validation services to verify the market impressions and demographics;Data collection, analytics and measurement services, namely, online non-downloadable computer software for tracking and generating reports regarding consumer behavior for use in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; Data collection, analytics and measurement services, namely, computer systems analysis, for use in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; Data collection, analytics and measurement services for product development and innovation services in the nature of advising others in the areas of product development;

HYPHAMETRICS ZPD

Permission based data collection, analytics and measurement services of consumer activity on mobile devices, personal computers, and television viewing, while maintaining the consumer's privacy in a compliant manner; providing electronic reports and analysis, and other services relating to and for use in marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, while maintaining the consumer's privacy in a compliant manner;

HYPHANETWORK

HYPHA NETWORK;Holding company services, namely, providing business management and administration, business operation consulting, and advisory services, and identifying strategic alliances to subsidiaries, affiliates, and related companies; Holding company services, namely, providing business management and administration, business operation consulting, and advisory services, and identifying strategic alliances, to subsidiaries, affiliates, and related companies in the fields of data as a service, software as a service, marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Holding company services, namely, providing business management and administration, business operation consulting services, and identifying strategic alliances for subsidiaries, affiliates, and related companies; Holding company services, namely, providing business management and administration, business operation consulting, and advisory services, and identifying strategic alliances for subsidiaries, affiliates, and related companies, in the fields of Web 3.0, distributed ledger technology, decentralized networks, non-fungible tokens, and blockchain-powered technologies, applications, tokens, and cryptocurrencies; Promoting the goods and services of subsidiaries, affiliates, and related companies in the fields of data as a service, software as a service, marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Promoting the goods and services of subsidiaries, affiliates, and related companies in the fields of Web 3.0, distributed ledger technology, decentralized networks, non-fungible tokens, and blockchain-powered technologies, applications, tokens, and cryptocurrencies; Business consulting and information services; Brand promotion services, namely, promoting the brands of subsidiaries, affiliates, and related companies; Advertising and promotional services; Advertising services, namely, promoting the brands, goods and services of subsidiaries, affiliates, and related companies; Business operation consultation; Strategic business planning and analysis;

MEDIAMAGNITUDE

Downloadable software that measures the physical proximity of users' mobile devices to related hardware devices via wireless technology; Downloadable software utility that assists the user to install, setup, and calibrate related hardware to televisions, computers, and other viewing devices; Downloadable software that provides rewards and incentives to users based on use of such software;MEDIA MAGNITUDE;

MEDIASCALE

Downloadable software that provides rewards and incentives to users based on use of such software;MEDIA SCALE;

ONE

Providing on-line publications in the nature of reports in the fields of audience measurement, media measurement, market research and business research; Data collection, analytics and measurement products, namely, online electronic publications, in the nature of online blogs, news articles, infographics, and multimedia content, in the fields of audience measurement, media measurement, marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, political research, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, consumer research, and identification of operational and workflow efficiencies; Education services, namely, planning, organizing, sponsoring, and conducting educational and business workshops and seminars in the fields of audience measurement, media measurement, marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, political research, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, consumer research, and identification of operational and workflow efficiencies;

PERSONICORE

Data collection, analytics and measurement services for business purposes for use in marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; preparation of business reports and business data analysis relating to the foregoing;Data collection, analytics and measurement services, namely, online non-downloadable computer software for tracking consumer behavior and generating reports regarding consumer behavior for use in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; Data collection, analytics and measurement services, namely, computer systems analysis, for use in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; Data collection, analytics and measurement services for product development and innovation services in the nature of advising others in the areas of product development;

UNIE

Data collection, analytics and measurement services, namely, a collection of non-downloadable and cloud-based software programs; Data collection, analytics and measurement services, namely, a collection of non-downloadable and cloud-based software programs for the measurement, monitoring, tracking, detection, processing, processing via artificial intelligence and machine learning, analysis, and delivery through an application programming interface (API) for accessing and transmitting data, of consumers' media usage collected from analog and digital video feeds and other video content sources derived from television, tablet, mobile device, gaming console, wearable devices, and other connectable devices, for use in connection with market research services, audience measurement, audience research, audience analysis, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, and related data collection, processing, and analysis;

UNIFIED NEUROMEDIA IDENTIFICATION ENGINE

Data collection, analytics and measurement services, namely, a collection of non-downloadable and cloud-based software programs; Data collection, analytics and measurement services, namely, a collection of non-downloadable and cloud-based software programs for the measurement, monitoring, tracking, detection, processing, processing via artificial intelligence and machine learning, analysis, and delivery through an application programming interface (API) for accessing and transmitting data, of consumers' media usage collected from analog and digital video feeds and other video content sources derived from television, tablet, mobile device, gaming console, wearable devices, and other connectable devices, for use in connection with market research services, audience measurement, audience research, audience analysis, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, and related data collection, processing, and analysis;