F. L. Roberts & Co., Inc.

ECONOGUARD

AUTOMOTIVE PETROLEUM PRODUCTS, PARTICULARLY MOTOR OIL;

F.L. ROBERTS YOUR FRIEND ON THE ROAD

The mark consists of the words F.L. ROBERTS depicted in a stylized font, upper and lower case. Appearing directly below the words are two sweeping parallel lines, drawn in perspective, signifying a road that fades beneath the letters F.L. Directly below the sweeping parallel lines are the words YOUR FRIEND ON THE ROAD all depicted in the upper case.;The name F.L. ROBERTS does not identify a living individual.;Color is not claimed as a feature of the mark.;retail store services featuring gasoline;