CROSSMARK, INC.

AFINITI

The mark consists of a rectangular speech bubble containing the word afiniti.;Color is not claimed as a feature of the mark.;Advertising and marketing services; promoting the goods and services of others through incentives, coupons, premiums, rebates, discounts, loyalty programs, and customer rewards; consumer marketing research and consulting related thereto; marketing services, namely, conducting consumer behavior tracking research and consumer trend analysis; branding services, namely, consulting, development, management, and marketing of brands and brand identity;AFFINITY;