Branding Rights, LLC

ESROH

PROVIDING AN ON-LINE DIRECTORY INFORMATION SERVICE FEATURING INFORMATION REGARDING, AND IN THE NATURE OF HORSE RACING, GENERAL INTEREST, CLASSIFIEDS, VIRTUAL COMMUNITY, AND SOCIAL NETWORKING; ADVERTISING AND INFORMATION DISTRIBUTION SERVICES, NAMELY, PROVIDING CLASSIFIED ADVERTISING SPACE VIA THE GLOBAL COMPUTER NETWORK; PROMOTING THE GOODS AND SERVICES OF OTHERS OVER THE INTERNET; PROVIDING ON-LINE COMPUTER DATABASES AND ON-LINE SEARCHABLE DATABASES IN THE FIELD OF HORSE RACING, GENERAL INTEREST, CLASSIFIEDS, VIRTUAL COMMUNITY, AND SOCIAL NETWORKING; COMPUTERIZED ON-LINE RETAIL STORE SERVICES IN THE FIELD OF HORSE RACING; PROVIDING ON-LINE CHAT ROOMS AND ELECTRONIC BULLETIN BOARDS FOR REGISTERED USERS FOR TRANSMISSION OF MESSAGES CONCERNING HORSE RACING, GENERAL INTEREST, CLASSIFIEDS, VIRTUAL COMMUNITY, AND SOCIAL NETWORKING;

HARNESS THE STARS

ENTERTAINMENT SERVICES IN THE NATURE OF AN ON-GOING REALITY BASED TELEVISION PROGRAM ON THE SUBJECT OF HORSE RACING;

HARNESS YOUR BRAND TO A STANDARDBRED STAR

HARNESS YOUR BRAND TO A STANDARD BRED STAR;Business marketing consulting services in the field of branding and brand strategy, namely, developing and implementing brand identities for the goods and services of others;