BlueCross BlueShield of Tennessee, Inc.

(X-X)2 N-1 S2 = __

Design contains eye, figure of man and equations.;(X MINUS X) TWO N MINUS 1 S TWO EQUALS;Cost management for the health care benefit plans of others, health care cost containment, health care cost review, health care utilization and review services, managed care services, namely, electronic processing of health care information and management of health care clinics for others;

A COMMUNITY FOR A BETTER YOU

Computer application software for handheld computers, mobile phones, and computers, namely, software for recording of personal health and fitness status, submission of user-defined health, fitness and activity information and personal health and fitness profiles, enabling the retrieval and sharing of information and resources in the field of health, wellness and fitness, and enabling the discussion and social networking between users in the field of health and fitness; computer application software for handheld computers, mobile phones, and computers, namely, software for remote health, fitness and activity tracking services using wireless devices; computer application software for handheld computers, mobile phones, and computers, namely, software for allowing users to connect with other users to participate in health and wellness activities such as games, challenges, and competitions for the purpose of improving health and wellness outcomes;

AMPLIFYHEALTH

AMPLIFY HEALTH;health insurance services in the nature of underwriting, issuing, and administration of health insurance plans for self-funded employers; health insurance services, namely, providing claims review services to self-funded employers;

AMPLIFYHEALTH

AMPLIFY HEALTH;health care coordination and consumer health care navigation services for self-funded employers, namely, health care cost containment, health care cost review, health care utilization and review services; providing health care coordination and consumer health care navigation services for self-funded employers through in-person, telephonic, mobile app, and web services, namely, collecting and analyzing claims data from health care organizations, data about health care providers and patient health histories, all for business purposes; health care cost containment; health insurance services, namely, providing health care cost containment information, health care cost reviews, and health care utilization information to self-funded employers; health insurance services, namely, collecting and analyzing claims data from health care organizations, data about health care providers, and patient health histories, all for business purposes;

BENEVIVE

Administration of Medicare private fee-for-service health insurance plans; Insurance claims administration and processing services, namely, reconciling Medicare Part A claims with Medicare's pending claims file, and identifying and recapturing pending or suspended Medicare Part A claims; insurance claims administration, namely, processing appeals for denied Medicare claims;Health care consulting and health care counseling services in the field of total health management, namely, preventative health care through health risk assessment profiles, personal and group health care risk counseling; health care counseling in the field of health risk intervention and health risk behavior modification; health care services, namely, preventative medical assessment and screening; Health care services in the nature of health maintenance and preferred provider organizations, prescription drug programs, and health management organizations; Maintaining electronic files and records accessible through the Internet concerning health and medical conditions of individuals and providing information in the field of medicine; managed health care services;

BETTER TENNESSEE

Providing on-line publications in the nature of magazines in the field of healthcare;TENNESSEE;

BETTER TENNESSEE

Magazines in the field of healthcare;TENNESSEE;

CAPSTONE GOVERNMENT SOLUTIONS

Insurance services, namely insurance claims processing, insurance claims administration, and insurance consultation in the field of health insurance related to government health insurance programs, namely Medicare and Medicaid;GOVERNMENT SOLUTIONS;

CARESMART

CARE SMART;Health care services, namely, providing a disease management program for members of a health benefits program;

CARESMART

use with health care services, namely, providing a diabetes management program for members of a health insurance program;CARE SMART;

CARESMART

CARE SMART;Medical assistance services; medical wellness services, namely, counseling services in the field of lifestyle wellness; providing smoking cessation treatment services; weight management services, namely, providing weight loss and weight maintenance programs;

CHR

Creation and provision of web pages to and for third parties; Data automation and collection service using proprietary software to evaluate, analyze and collect service data; Design and development of information and databases; Providing temporary use of online non-downloadable software for providing medical information between insurance companies, providers and subscribers;

CHR

PROVIDING PATIENT MEDICAL INFORMATION ELECTRONICALLY BETWEEN HOSPITALS, MEDICAL LABORATORIES, INSURANCE COMPANIES, PHARMACY BENEFIT MANAGEMENT COMPANIES AND HEALTHCARE ORGANIZATIONS;

CLINICAL HEALTH RECORD

Providing medical information;

COVITA

Electronic transmission of health care insurance data;

COVITA

Providing temporary use of on-line non-downloadable software for providing medical information between insurance company, providers and subscribers;

COVITA

Newsletters relating to health plans, health care and health issues; printed brochures featuring health care insurance information for use by insurance agents and insurance brokers; printed guides for physicians and pharmacists featuring health care information and evaluations of pharmaceuticals;

COVITA

Administering pharmacy reimbursement programs and services; pharmacy management assistance services; pharmaceutical cost analysis; promoting the pharmaceutical goods and services of others through the distribution of discount cards; direct marketing advertising for others; utilization and review of pharmaceuticals;

COVITA

Managed health care services; health care services, namely, providing physical examinations and immunizations; providing personal health information via the internet; medical testing; weight reduction diet planning and supervision; providing health care information via telephone and the internet; preventative health care services; providing medical wellness information; providing medical information between insurance company, providers and subscribers; counseling services in the fields of health, nutrition and lifestyle wellness;

COVITA

Insurance underwriting in the fields of mental health and life; underwriting insurance for pre-paid dental and health care provided via Health Maintenance Organizations and Preferred Provider Organizations; providing health insurance information via the Internet; insurance brokerage in the fields of health care and life; organization and administration of pre-paid health care plans; organizing preferred provider plans in the fields of mental health and behavioral health; organizing preferred provider plans in the field of dental health care; administration of government health plans;CO VITA;

CUSTOM 360

business administration services for health care plans, employers and businesses, namely, business administration of disease prevention, wellness and health promotion programs consisting of health risk appraisals, high risk management and health risk management accountability;CUSTOM;

CUSTOMIZED TO THE CLIENT, TAILORED TO THE INDIVIDUAL

business administration services for health care plans, employers and businesses, namely, business administration of disease prevention, wellness and health promotion programs consisting of health risk appraisals, high risk management and health risk management accountability;

CUSTOMIZED TO THE EMPLOYER, TAILORED TO THE INDIVIDUAL

business administration services for health care plans, employers and businesses, namely, business administration of disease prevention, wellness and health promotion programs consisting of health risk appraisals, high risk management and health risk management accountability;

EDIFY ANALYTICS

ANALYTICS;computer services, namely, providing temporary use of non-downloadable medical practice management computer software and non-downloadable software for managing electronic health records and clinical informatics data for use by healthcare providers, payors, health plan sponsors, and consumers in support of an accountable care organization;

EDIFY ANALYTICS

provision of medical and clinical care information through an online website via global computer networks and/or the Internet for informational purposes in the field of healthcare and patient care; medical information and clinical care information provided through an online website via global computer networks and/or the Internet to inform and advise healthcare providers in connection with the provision of medical care; the aforesaid not intended for educational or training purposes;ANALYTICS;

EDIFY ANALYTICS

computer software and software applications for computers, mobile phones, and handheld computers for use in creating searchable databases of medical information and data, for controlling and managing patient medical information, for storing medical data and medical informatics, and for medical clinicians and patients to electronically manage and process patient health data and informatics; downloadable publications in the nature of articles, reports, and guidelines in the field of medicine and patient care;ANALYTICS;

EDIFY ANALYTICS

business administration services for health care plans, employers and businesses, namely, business administration of disease prevention, wellness and health promotion programs consisting of health risk appraisals, high risk management and health risk management accountability;ANALYTICS;

EDIFY ANALYTICS

business administration services for health care plans, employers and businesses, namely, business administration of disease prevention, wellness and health promotion programs consisting of health risk appraisals, high risk management and health risk management accountability;ANALYTICS;

EDIFY ANALYTICS

provision of medical and clinical care medical information through an online website via global computer networks and the Internet for informational purposes in the field of healthcare and patient care; medical information and medical clinical care information provided through an online website via global computer networks and the Internet to inform and advise healthcare providers in connection with the provision of medical care; the aforesaid not intended for educational or training purposes;ANALYTICS;

EDIFY ANALYTICS

ANALYTICS;computer services, namely, providing temporary use of non-downloadable medical practice management computer software and online non-downloadable software for managing electronic health records and clinical informatics data for use by healthcare providers, payors, health plan sponsors, and consumers in support of an accountable care organization;

EDIFY ANALYTICS

Recorded and downloadable computer software and software applications for computers, mobile phones, and handheld computers for use in creating searchable databases of medical information and data, for controlling and managing patient medical information, for storing medical data and medical informatics, and for medical clinicians and patients to electronically manage and process patient health data and informatics; downloadable publications in the nature of articles, reports, and guidelines in the field of medicine and patient care;ANALYTICS;

EDIFY ANALYTICS DATA INSIGHT ACTION

The mark consists of the words EDIFY ANALYTICS DATA INSIGHT ACTION in which a series of three squares, two of which are overlapping, appear to the immediate right of the word EDIFY and above the word ANALYTICS. The words DATA, INSIGHT and ACTION appear immediately under the word ANALYTICS. A right-pointing chevron appears between the words DATA and INSIGHT and between the words INSIGHT and ACTION.;Color is not claimed as a feature of the mark.;Business administration services for health care plans, employers and businesses, namely, business administration of disease prevention, wellness and health promotion programs that provide health risk appraisals, high risk management and health risk management accountability;ANALYTICS AND DATA;