CAFE FRATELLI FRANQUEADORA LTDA

THE COFFEE.

Coffee based beverages; chocolate based beverages; coffee beverages with milk; cookies; cakes; coffee; unroasted coffee; coffee flavourings, namely, flavorings for beverages, other than essential oils; vegetal preparations for use as coffee substitutes;The mark consists of the wording THE COFFEE. in stylized font over several Japanese characters.;Color is not claimed as a feature of the mark.;Business management advice; advice, consultancy and providing business information relating to business planning, business analysis, business management and business organization for companies in the field of coffee shops; retail store services featuring syrups and preparations for drinks, food products being cakes, chocolates, candies, milk products, pasta, breads, snacks, sandwiches, ice cream, and juices; professional business consultancy; business management services within the framework of franchising, whereby a business holding a registered trademark, patented production process or similar rights grants licenses to other businesses to use these trademarks or processes under certain conditions; business advice relating to franchising; business management assistance in the field of franchising;The non-Latin characters in the mark transliterate to ZA KOHI and this has no meaning in a foreign language.;Consultancy, advisory and technical information of food service, namely, consulting services in the field of restaurant services in the nature of the provision of food and drink; bar services; café services, being bar services; cafeteria services; snack-bar services;COFFEE AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO KOHI;