American Sewing Machine, Inc

BEACH CUBBIES

The mark consists of the stylized words BEACH and CUBBIES. The word BEACH is surrounded by confetti-like marks on all sides and is positioned above the letters C, U, and B of the word CUBBIES at an angle, where the letter B is lowest and letter H is highest. Two cartoon-like palm trees are situated to the right of the word BEACH and above the letters B, B, I, E, and S of the word CUBBIES. The palm tree on the left has 7 leaves, a curvature in the trunk and leans toward the word BEACH. The palm tree on the right has 7 leaves, is smaller than the palm tree on the left and is leaning to the right. There is an overlap in leaves between the 7th leaf on the larger palm tree and the 2nd leaf of the smaller palm tree. The two palm trees are growing out of a cartoon-like island that is made up of a partial oval shape with a wavy bottom edge. Both the palm trees and the island make up one simple unbroken shape.;Color is not claimed as a feature of the mark.;Plastic cup holders that go in the sand and have a side cubby that allows you to store small belongings, namely, your cell phone, keys, credit card;BEACH CUBBIES;