All That Matters, Inc.

ALL THAT MATTERS OUTDOORS

Entertainment in the nature of on-going television programs in the field of outdoor sports;outdoors;

IF IT FLIES IT DIES

Paper and paper articles, namely, bumper stickers;Clothing, namely, T-shirts, baseball caps;

JESUS MATTERS

Bumper Stickers;T-Shirts; Baseball Caps;On-line retail store services featuring clothing, sporting goods, and paper goods;JESUS;

SAFETY MATTERS

Bumper Stickers;T-Shirts; Baseball Caps;

SERVICE MATTERS

Bumper Stickers;T-Shirts and baseball caps;

SIZE MATTERS

Entertainment services in the nature of ongoing television program featuring information of interest to sportsmen;ELECTRICAL APPARATUS, namely, cameras; sunglasses; weight scales; prerecorded video tapes, DVD's, and CD's in series featuring wildlife pursuits;In the statement, Column 1 lines 2 and 3, P.O. BOX 19248, BIRMINGHAM, AL 352199248 should be deleted, and 3100 ALLISON BONNETT MEMORIAL DRIVE, HUEYTOWN, AL 35023 should be inserted.;Hand tools, namely, hunting knives, folding knives, fishing knives, household knives, diving knives, chef knives, carving knives, pen knives, throwing knives, whittling knives, and knife handles;Metal key chains;Tree stands for hunting, hunting stands and game calls; playing cards;PAPER AND PAPER ARTICLES, namely, calendars and stationery; printed instructional teaching materials in the field of outdoor sports and activities; books and magazines in the field of outdoor sports and activities;APPARATUS FOR LIGHTING, namely, flashlights;SMALL DOMESTIC CONTAINERS, namely, beverage insulators, portable coolers, animal feeders, drinking glasses, and dishes in general;