TIMEPIECES

Brand (click to sort) Owner Address Description
PARAMOUNT 2900319 CANADA INC. 6021 Freud Ave. Montreal, Quebec H4W3A8 Canada timepieces, namely clocks, watches and components thereof, watch bands and jewelry;
PASSAGES A CLASSIC TIME WATCH CO., INC. 10 W. 33rd Street, Suite 800 New York NY 10001 Timepieces;
ACCUTIME PRODIVE Accutime Watch Corp. 1001 Avenue of the Americas, 6th Floor New York NY 10018 Timepieces; Watches [, clocks ];
TUNDRA ACURTEC INC. 123 BRUNSWICK BLVD. POINTE CLAIRE QUEBEC H9R 5N2 Canada TIMEPIECES; NAMELY, WATCHES, CLOCKS AND THEIR CONSTITUTIVE PARTS, AND ACCESSORIES; NAMELY, METAL CHAINS, CLIPS, BRACELETS AND BANDS;
PLANENUTS Airheart, Inc. 1401 Lavaca Street, Unit #284 AUSTIN TX 78701 Timepieces, namely, watches, desk clocks and wall clocks; jewelry, namely, earrings, bracelets, necklaces, pins, brooches, rings, tie bars, tie tacks and cufflinks;Clothing, namely, t-shirts, jerseys, shirts, blouses, tank tops, vests, pants, shorts, jackets, sweatshirts, caps, socks, nightshirts, slippers, neck ties, gloves, scarves and undergarments, namely boxer shorts, briefs and panties;PLANE NUTS;
GENE'VE CLASSIC ALEN CEM, INC. 650 South Hill Street, K-9 Plaza Level Los Angeles CA 90014 timepieces, namely, wristwatches;CLASSIC;As you indicated, GENEVE means Geneva.;
(+) TIME Alex and Ani 2000 Chapel View Blvd., Suite 360 Cranston RI 02920 Timepieces; watches and watch bands;(PLUS SYMBOL) TIME;TIME;
TIME ZONES ALLTWIN, INC. R.D. 1, Box 331-A Moundsville WV 26041 timepieces, namely animated action clocks;
ALTIVO Altivo Timepieces Inc. 7221 Melrose Ave Los Angeles CA 90046 Timepieces;The English translation of the word ALTIVO in the mark is HAUGHTY.;
TIME SUCKS Andrews,Gregg J. 2914 HERMITAGE BLVD VENICE FL 34292 Timepieces;TIME;
PHOSPHOR Art Technology Limited Unit 11, 7th Floor Grand City Plaza No.1 TsuenWan New Territory Hong Kong Timepieces; Watches and jewelry;
U.S. TIME Atlanco 1125 Hayes Industrial Drive Marietta GA 30062 timepieces, namely, wrist watches;TIME;
U.S. TIME ATLANTA ARMY NAVY SUPPLY CO. 1125 Hayes Industrial Drive Marietta GA 300622428 timepieces, namely, wrist watches;TIME;
CUTTING EDGE CONCEPTS Benchmark Industries 1880 Iowa Avenue Bldg. #100 Riverside CA 92507 Timepieces, namely watches and clocks;Specialty advertising services, namely, promoting the sale of goods and services of others through the distribution of specialty premium items in the nature of executive gifts;
WINNERL Bernhard Zwinz Rue Centrale 2 CH-1341 L'Orient Switzerland Timepieces, chronometric instruments, watches and clocks;
BIRKS RPM BIRKS GROUP INC. Suite 200 boul. 2020 Robert-Bourassa Montreal, Quebec H3A2A5 Canada Timepieces; Watches;
IN CONCERT BLOOMFIELD INTERNATIONAL, INC. 15 West 36th Street 15th Floor New York NY 10018 timepieces, namely, watches and clocks;
ON TOUR BLOOMFIELD INTERNATIONAL, INC. 15 West 36th Street 15th Floor New York NY 10018 timepieces, namely, watches and clocks;
GIANO BLOOMFIELD INTERNATIONAL, INC. 15 West 36th Street 15th Floor New York NY 10018 Timepieces, namely, watches and clocks;
ANYWHERE CLOCK BLOOMFIELD INTERNATIONAL, INC. 15 West 36th Street 15th Floor New York NY 10018 TIMEPIECES, NAMELY, WATCHES;ANY WHERE CLOCK;CLOCK;
KIENZLE Blue Onyx Deutschland GmbH Münchner Straße 150 83703 Gmund a. Tegernsee Germany TIMEPIECES, CLOCKS, WALL CLOCKS, WATCHES;Color is not claimed as a feature of the mark.;
SCHWEISS Bradley R. Schweiss 12513 Westheimer Road, Suite A Houston TX 77077 Timepieces; Watches;
POTTYWATCH BRAZER, PAUL FRANK 1425 Watson Avenue Costa Mesa CA 92626 Timepieces;POTTY WATCH;
MANERO BUCHERER AG Langensandstrasse 27 6005 Luzern 0 Switzerland Timepieces, parts of timepieces; watch straps; cases for holding timepieces; cases being parts of timepieces; clock cases, namely, cases for holding clocks and cases being parts of clocks; watch springs; watch glasses; watch chains; movements for timepieces; watch or clock hands; alarm clocks; clockworks being clock parts; dials for clock and watch making; precious metals and their alloys and goods made of these materials or coated therewith included in this class, namely, watches, clocks and timepieces; jewelry;The wording MANERO has no meaning in a foreign language.;
BUCHERER BUCHERER AG Langensandstrasse 27 6005 Luzern 0 Switzerland Timepieces, jewelry;Retail store services and online retail store services featuring timepieces of all kinds and parts thereof, jewelry, precious stones, ornaments of all kinds, chronometric instruments, jewelers' goods, namely, rings, necklaces, bracelets, earrings, brooches, cuff links, tie clips, pendants, lockets, and watch bracelets, diamonds, diamond jewelry, precious metals and their alloys and goods made of these materials or coated therewith, namely, rings, necklaces, bracelets, and earrings;Design services, namely, design of timepieces and parts thereof, jewelry, precious stones, ornaments, chronometric instruments, jewelers' goods, namely, rings, necklaces, bracelets, earrings, brooches, cuff links, tie clips, pendants, lockets, and watch bracelets, diamonds, diamond jewelry, precious metals and their alloys and goods made of these materials or coated therewith, namely, rings, necklaces, bracelets, and earrings;
TONNEAUGRAPH Bucherer Montres SA Langensandstr. 27 CH-6005 Luzern Switzerland Timepieces;
CALCUTRON Bulova Watch Company, Inc. Flushing NY TIMEPIECES;
THE ROMANTICS Bulova Watch Company, Inc. Flushing NY TIMEPIECES;
FROST TIME Caseiko Trading Company, Inc. Suite 308 629 South Hill St Los Angeles CA 90014 Timepieces;TIME;
LINEAGE CASIO KEISANKI KABUSHIKI KAISHA 6-2, Hon-machi 1-chome Shibuya-ku, Tokyo 151-8543 Japan Timepieces; electronic watches; wrist watches; autonomous radio controlled watches;
G-SHOCK MINI CASIO KEISANKI KABUSHIKI KAISHA 6-2, Hon-machi 1-chome Shibuya-ku, Tokyo 151-8543 Japan Timepieces; electronic watches; wrist watches;MINI;
MARK LEVINSON CELLO HOLDINGS 10300 Hickory Forest Drive Oakton VA 22142 timepieces, watches and clocks;
CELLO CELLO HOLDINGS 10300 Hickory Forest Drive Oakton VA 22142 TIMEPIECES, NAMELY, WATCHES AND CLOCKS;
CELLO CELLO HOLDINGS 10300 Hickory Forest Drive Oakton VA 22142 timepieces, namely, watches and clocks;
CEZANNE C Cezanne International (PTE) Ltd. Crocodile House, 89 Neil Road 0208 Singapore timepieces; namely, watches and clocks;
THE ROYAL DIAMOND GENEVA CHATILA S.A. 29, rue du Rhone CH-1204 Geneve Switzerland TIMEPIECES, NAMELY, WATCHES, CHRONOMETERS AND CHRONOGRAPHS ADORNED WITH DIAMONDS, FROM GENEVA, SWITZERLAND;DIAMOND and GENEVA;
YIJIDECOR Chen, YiGe Group 1, Huangshengtang Village Dachen Town Yiwu, Zhejiang 322000 China Timepieces; Alarm clocks; Atomic clocks; Clock hands; Clock and watchmaking pendulums; Clocks and parts therefor; Clocks and watches; Floor clocks; Parts for clocks; Pendulum clocks; Precious metals for use in manufacturing jewelry; Timepieces and chronometric instruments; Travel clocks; Wall clocks; Watches, clocks, jewellery and imitation jewellery;The wording YIJIDECOR has no meaning in a foreign language.;
CITY CHAIN CITY CHAIN COMPANY LIMITED 27/F. Stelux House, San Po Kong 698 Prince Edward Road East Kowloon Hong Kong TIMEPIECES, NAMELY WATCHES AND CLOCKS, AND PARTS THEREOF, NAMELY MOVEMENTS, DIALS, STRAPS, AND BANDS;
BIGTIME CMH Records, Inc. Suite 610 3310 West End Avenue Nashville TN 37203 Timepieces, namely, watches, clocks;BIG TIME;
TIME IN SPACE Coster, Charles By Design Corporation 4 Sparks Place Cambridge MA 02138 timepieces; namely, clocks and watches;
FUTURESQUE Coster, Charles By Design Corporation 4 Sparks Place Cambridge MA 02138 timepieces; namely, clocks and watches;
STRESSLESS Coster, Charles S. 277 Mt. Auburn Street Cambridge MA 02138 timepieces, namely, clocks and watches;
A NEW WAY TO TELL TIME Coster, Charles S. 277 Mt. Auburn Street Cambridge MA 02138 timepieces, namely, clocks and watches;
BY DESIGN Coster, Charles S. 277 Mt. Auburn Street Cambridge MA 02138 timepieces, namely, clocks and watches;
SPORTS COLLECTOR DE RETZ Thierry 5 allée des Moutardiers France Timepieces, jewelry;Clothing, shirts, underwear, tee-shirts;Fabrics and household linen, wall hangings of textile;
MOONSET Designer Europe SPRL Rue de la Procession 61 La Hulpe B-1310 Belgium Timepieces; escapements being parts of watches and clocks for clock and watch making; barrels being parts of watches and clocks for clock and watch making; dials for timepieces; anchors being parts of watches and clocks for clock and watch making; clock hands being parts of watches and clocks for clock and watch making; pendulums for clock and watch making; wall clocks; timepieces; movements for timepieces; cases being parts of watches and clocks for timepieces; presentation boxes for timepieces; timepieces and chronometric instruments; gold timepieces; parts of movements for timepieces; faces for timepieces; cases being parts of watches and clocks for timepieces; presentation boxes for timepieces; cases for timepieces custom-made; quartz movement timepieces; jewelry cases of precious metal for timepieces; jewelry; precious jewelry; crosses being jewelry; jewelry and jewelry articles, namely, rings, earrings, bracelets, chains, necklaces, pendants, charms, brooches, and pins; decorative pins being jewelry; decorative brooches being jewelry; artificial stones being jewelry; hat pins being jewelry; jewelry, clocks and watches; women's jewelry; jewelry and tin jewelry articles, namely, rings, earrings, bracelets, chains, necklaces, pendants, charms, brooches, and pins; gold plated brooches being jewelry; imitation jewelry; charms made of common metals being jewelry; rings being jewelry made of precious metal; mesh chains of precious metal being jewelry; jewelry articles with precious stones, namely, rings, earrings, bracelets, chains, necklaces, pendants, charms, brooches, and pins; jewelry articles with decorative stones, namely, rings, earrings, bracelets, chains, necklaces, pendants, charms, brooches, and pins; rings being jewelry made of non-precious metal; jewelry articles of precious metal, namely, rings, earrings, bracelets, chains, necklaces, pendants, charms, brooches, and pins; clothing ornaments in the form of jewelry; ornaments for ears in the form of jewelry; chain mesh cord jewelry made of common metal; cases adapted to contain jewelry articles; jewelry made of precious metal alloys; silver thread jewelry; threads of precious metal being jewelry; cabochons for the manufacture of jewelry articles; costume jewelry; agate being jewelry; rings being jewelry; pearls being jewelry; medallions being jewelry; pins being jewelry; brooches being jewelry; bracelets being jewelry; rings being jewelry; ornaments being jewelry; necklaces being jewelry; chains being jewelry; amulets being jewelry; badges being jewelry; pieces of jewelry; jewelry articles, namely, rings, earrings, bracelets, chains, necklaces, pendants, charms, brooches, and pins; lapel pins being jewelry; costume jewelry ornaments; identification bracelets being jewelry; clips made of silver being jewelry; jewelry chains; clasps for jewelry; spun thread and yarn being jewelry; gold thread jewelry; semi-precious jewelry; wire of precious metal being jewelry; threads of precious metal being jewelry; pins of precious metal being jewelry; jewelry made of chain mesh cord; jewelry chains of precious metal for necklaces; jewelry chains of precious metals for bracelets; chains being jewelry of precious metal for anklets; jewelry clips for adapting earrings for pierced ears to earrings with clips; fitted covers for rings being jewelry to protect from impact, abrasion and damage to the ring and the ring stones;Color is not claimed as a feature of the mark.;
YELLOWSTONE WATCH COMPANY Detroit Watch Company 2384 West Maple Road Bloomfield Hills MI 48301 Timepieces; Watchbands; Watches; Watch straps; Wrist watches;
KLINTON KLOX Diversified Enterprises 545 Epperson Road Russell Springs KY 42642 timepieces;
DOXA DOXA UHREN AG (MONTRES DOXA SA) (DOXA WATCHES LTD) Zürichstrasse 23 CH-2504 Biel/Bienne Switzerland Timepieces, namely, watches, chronographs, and clocks; parts for timepieces, namely, watch movements and watch straps;Color is not claimed as a feature of the mark.;The English translation of DOXA in the mark is POPULAR OPINION.;
E EASTON EASTON BASEBALL / SOFTBALL INC. 7855 Haskell Avenue, Suite 200 Van Nuys CA 91406 Timepieces, namely wristwatches;
WAVE COUNTER English Bay Ltd. P.O. Box 82518 Kenmore WA 98028 timepieces, namely, watches;
CENTRX EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 timepieces;
QUADTEC EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 TIMEPIECES, NAMELY, WATCHES, CLOCKS AND CHRONOMETERS;
SHIFTING TIME EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;TIME;
STREAMING DIGITAL MOTIONS EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;DIGITAL;
SURF QUADTEC'S UNIQUE TIME SHIFTS FOR INSPIRED TIME MANAGEMENT EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;SURF QUAD TECH'S UNIQUE TIME SHIFTS FOR INSPIRED TIME MANAGEMENT;
SURF WITH QUADTEC FOR INSPIRED TIME MANAGEMENT EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;
SCR EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;
DIGITAL SIMPLICATION EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;DIGITAL SIMPLIFICATION;DIGITAL;
MOBILE MINUTES EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;
QUADTEC EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;QUAD TECH;
QUAD IV EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;QUAD FOUR;
HYBRID TIME EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;
QUANTUM EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;
QUANTUM GRAPHICS DISPLAY UNIQUE TIMEKEEPING EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;
QUANTREX EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;
AVENZA EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;
BOLD NEW TIMEKEEPING FROM AVENZA EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;
AVENZA TIME ON A DOT EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;
AVENZA TIME ON THE DOT EQUITIME, INC. 90 Northern Boulevard Newbury MA 01951 Timepieces, namely, watches, clocks and chronometers;
MONTA Everest Horology Products 12142 Lackland Rd. St. Louis MO 631464004 Timepieces; Watch bands and straps; Watches;The English translation of MONTA in the mark is MANY.;
MINERVA FABRIQUE D'HORLOGERIE MINERVA SA Rue Principale 36 CH-2613 Villeret Switzerland Timepieces, parts of timepieces, chronometric instruments, time recording meters, bracelets;Color is not claimed as a feature of the mark.;
CB TIME FOTO-TIME, INC. BOX 17 7529 AUBURN ROAD UTICA MI 48087 TIMEPIECES;TIME;
SLEEPTRACKER FullPower Technologies, Inc. 1200 Pacific Avenue, Suite 300 Santa Cruz CA 95060 Timepieces;SLEEP TRACKER;
G2828 GENEVA TIMEPIECE CORPORATION 1041 West Commercial Blvd., #206 Fort Lauderdale FL 33309 Timepieces, namely watches;
CHULA GENNCO INT'L INC. 44 CENTURY DRIVE WHEELING IL 60090 Timepieces;The foreign wording in the mark translates into English as Pretty.;
ANDROID GOOGLE 1600 Amphitheatre Parkway Mountain View CA 94043 Timepieces, watches and watch bands;
SYSFLA Guangzhou Wanghong International Trade Co., Ltd. 801, Tairong Business Center, C10 Zibian, No. 63 Xizeng Rd., Liwan Dist., Guangzhou, Guangdong 510000 China Timepieces; Watchbands; Watches; Wristwatches; Buckles for watchstraps; Clocks and watches, electric; Diving watches; Parts for watches; Pocket watches; Watch chains; Watch clasps; Watch crowns; Watch straps; Wrist watches;The wording SysFla has no meaning in a foreign language.;
BRAHMOS Guangzhou Wanghong International Trade Co., Ltd. 801, Tairong Business Center, C10 Zibian, No. 63 Xizeng Rd., Liwan Dist., Guangzhou, Guangdong 510000 China Timepieces; Watchbands; Watches; Wristwatches; Buckles for watchstraps; Clocks and watches, electric; Diving watches; Parts for watches; Pocket watches; Watch chains; Watch clasps; Watch crowns; Watch straps; Wrist watches;The wording BrahMos has no meaning in a foreign language.;
MOMENTO Gutentag, Joseph 110 E. 9th Street, A Lobby 13 Los Angeles CA 90079 timepieces; namely, wrist watches, clocks and chronometers;The mark translates from Italian into English as moment.;
DUSABLE Gutkin, Lawrence #2006 200 W. Grand Avenue Chicago IL 60654 Timepieces; Watches;
H BY HALSTON H LICENSING 10th Floor 1333 Broadway New York NY 10018 Timepieces; women's and men's cuff bracelets; costume jewelry; jewelry;
PEACE CLOCK Hagan, Anthony Neal 8530 Wilshire Blvd. Suite 404 Beverly Hills CA 90211 timepieces; clocks and watches;
GAXGA Hangzhou Jianjianya Technology Co., Ltd 8th Floor-B1631, Block B,No.51,Xiba Road Wuchang Street, Yuhang Hangzhou, Zhejiang 311122 China Timepieces; Wristwatches; Atomic clocks; Charms for jewellery; Hair jewelry in the nature of jewelry for use in the hair; Jewelry in the nature of identification tags for wear by humans for decorative purposes; Jewelry organizer cases; Jewelry that incorporates technology for rebalancing the human energy field; Women's jewelry; Works of art of precious metal featuring mural art;The wording gaxga has no meaning in a foreign language.;
YOKCOOERN Hangzhou Maiku Network Technology Co., Ltd. 305-1, 3/F, Yong'an Bldg., Nanyuan St., Yuhang Dist., Hangzhou, Zhejiang 311100 China Timepieces; Ankle bracelets; Bracelets; Brooches being jewelry; Children's jewelry; Diving watches; Ear clips; Ear studs; Jewelry for the head; Keyrings of common metal; Pierced earrings; Rings; Wooden jewellery boxes;The wording YOKCOOERN has no meaning in a foreign language.;
COCOPAN HAY & COMPANY ENTERPRISES INC. 8836 Selkirk Street Vancouver V6P4J8 Canada Timepieces;
HELBROS HELBROS WATCHES, INC. New York NY timepieces; namely, watches;
HELBROS HELBROS WATCHES, INC. New York NY timepieces; namely, watches;
PRESIDENT HELVETIA INTERNATIONAL,; S. Forstinger GmbH Taborstrasse 36-38 A-1020 Wien Austria Timepieces, watch parts, clock cases, watch cases, dials (clock and watchmaking), clock and watch movements;
AMERICAN WALTHAM WATCH CO. Hess, Jeffrey 1131 4Th St. N St. Petersburg FL 33701 Timepieces; Wristwatches;
BULLETPROOF Hilliard Mark 840 Blackwelder Road De Leon Springs FL 32130 Timepieces;
LOVE HOLY FREEDOM HU, Wei No. 207, Tingbei Village, Tingkou Township, Changwu County Xianyang, Shaanxi 713602 China Timepieces; Alarm clocks; Bead bracelets; Bracelets and jewelry featuring electronic chips for attracting energy to the body wherein the electronic chips increase in power in the presence of electromagnetic fields, for the purpose of re-balancing the human energy field; Brooches being jewelry; Clocks and watches; Cuff links and tie clips; Figurines of precious metal; Hair jewelry in the nature of jewelry for use in the hair; Jewellery chains; Jewelry incorporating a computer storage device containing medical information for medical alert purposes; Jewelry that incorporates technology for rebalancing the human energy field; Jewelry, namely, bracelets, wristbands and necklaces that also provides notification to the wearer of a pending medical related task; Key rings; Pearls; Watch glasses; Watches containing an electronic game function; Watches and jewelry; Watches and straps for watches; Works of art of precious metal;
SLEEPTRACKER INNOVATIVE SLEEP SOLUTIONS, LC 115 PERIMETER CNTR PLC STE 150 ATLANTA GA 30364 Timepieces;SLEEP TRACKER;
MARINER INNOVATIVE TIME CORPORATION TIMEPIECES;
BEACH IT INNOVATIVE TIME CORPORATION timepieces; namely, watches, clocks and parts and accessories for the foregoing;
TIME WEARS WEST JACQUES FAREL LIMITED Tower A, Unit B, 23rd Floor No. 1 Wang Kwong Rd, Billion Centre Kowloon Bay, Kowloon Hong Kong TIMEPIECES, NAMELY WATCHES AND CLOCKS, AND PARTS THEREOF, NAMELY MOVEMENTS, DIALS, STRAPS, AND BANDS;TIME;
DE WITT Jérôme de Witt 40 route de Pressy Vandoeuvres CH1253 Switzerland Timepieces; jewelry;
COUNT-DOWN TO GRADUATION Keltner & Assocites, Inc 520 West Carmel Drive Carmel IN 46032 timepieces, namely, clocks and watches;COUNT DOWN TO GRADUATION;
KHRONOMAX Khronomax 3668 Stockton Dr Carrollton TX 75010 Timepieces; Watches;
RENATO KI, SO YIU FLAT D, 15TH FLOOR, HOLLYWOOD CENTRE 77 QUEEN'S ROAD WEST Hong Kong TIMEPIECES, NAMELY, WATCHES, FASHION WATCHES, CLOCKS AND CHRONOMETERS;
 

Where the owner name is not linked, that owner no longer owns the brand