PROVIDING ANALYSES ADVERTISING PROGRAMS

Brand Owner Address Description
APAC Lebhar-Friedman, Inc. 150 West 30th Street, 19th Floor New York NY 10001 PROVIDING ANALYSES OF ADVERTISING PROGRAMS, PACKAGING AND DISPLAYS AND CONDUCTING ANNUAL AWARD COMPETITITIONS;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.