PERSONAL TRUST SERVICES

Brand	Owner (click to sort)	Address	Description
RBC PRIVATE CLIENT	ROYAL BANK OF CANADA	RBC Law Group, 6th Floor - North Wing 1 Place Ville Marie Montreal, QC H3C3A9 Canada	Personal trust services, namely investment and trust company services, estate planning, estate trust management and trust management accounts; direct investing, namely financial securities trading and investing services for others; brokerage, namely brokerage in the field of financial securities, investment advisory services and portfolio management, custodial services and other related administrative services relating to financial securities;ROYAL BANK OF CANADA PRIVATE CLIENT;PRIVATE CLIENT;
SELECTRUST	COMERICA INCORPORATED	MC-6506 1717 Main St. Dallas TX 75201	PERSONAL TRUST SERVICES;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

The invention discloses a system for enhancing trust in transactions, most particularly in remote transactions between a plurality of transactional parties, for instance a seller and buyer(s) of goods and/or services over a public computer network such as the internet. Trust is disclosed to be a multivalent commodity, in that the trust that is to be enhanced relates to information about the subject matter of the transactions (e.g., the suitability of the goods and services sold), the bona fides of the supplier of the goods and services, the appropriateness of a pricing structure for a particular transaction or series of transactions, a quantum of additional transactional value that may be imparted to the transactional relationship, security of information exchange, etc. An important contributor to trust for such aspects of the transaction is disclosed to be the use of highly-secure steganographic computer processing means for data identification, authentication, and transmission, such that confidence in the transaction components is enhanced. By providing an integrated multivalent system for enhancing trust across a variety of categories (for a variety of transaction species, including those in which the need for trust is greater on the part of one party than of another, as well as those in which both require substantial trust enhancement), the invention reduces barriers to forming and optimizing transactional relationships.