LEAD TICKER

Brand	Owner	Address	Description
LEADTICKER	VisiStat, Inc.	2290 North First Street, Suite 102 San Jose CA 95131	LEAD TICKER;Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Online media monitoring services using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A shopping ticker can be invoked when the viewer presses a BUY button on a remote control while a television program is being shown. The television program, which can be a commercial, may not necessarily have an interactive commerce opportunity originally associated with it. However, instead of ignoring a signal sent from the remote control when the BUY button is pressed, the signal is processed to invoke the shopping ticker. The shopping ticker can include advertisements, links to e-commerce opportunities (including merchant web sites), product information, or other information that may be potentially useful to help initiate a transaction with the viewer, including context-sensitive shopping information that is related to the subject matter of the television program. A commerce opportunity is thus created in a situation where there originally would not have been such an opportunity and where the viewer's remote control action would otherwise have been ignored.