IMPRESSIONS AND/OR CLICK-THROUGH-RATES MARKETING SERVICES

Brand Owner Address Description
ORGANIC AD COPY Madwire Media LLC 504 W. Eisenhower Blvd
504 W. Eisenhower Blvd
Loveland CO 80537
Marketing services, development and/or optimization of ...
 

Where the owner name is not linked, that owner no longer owns the brand

   
Technical Examples
  1. The invention provides systems and methods that can be used for targeted advertising. The system determines where to present impressions, such as advertisements, to maximize an expected utility subject to one or more constraints, which can include quotas and minimum utilities for groups of one or more impression. The traditional measure of utility in web-based advertising is click-though rates, but the present invention provides a broader definition of utility, including measures of sales, profits, or brand awareness, for example. This broader definition permits advertisements to be allocated more in accordance with the actual interests of advertisers.