TEQUILA CUERVO LA ROJENA, S.A. DE C.V.

05/05/05 THE HOTTEST DAY IN MAY

Tequila; alcoholic cocktails containing tequila;Non-alcoholic cocktail mixes;

100 PUNTOS

The foreign wording in the mark translates into English as POINTS.;Alcoholic beverages except beer; alcoholic cocktail mixes; tequila;Non-alcoholic cocktail mixes;

100 PUNTOS

The English translation of PUNTOS in the mark is POINTS.;Alcoholic beverages except beer; alcoholic cocktail mixes; tequila;Non-alcoholic cocktail mixes;

1758

Tequila; tequila liqueur; cocktails containing tequila;Non-alcoholic cocktail mixes;

1800 ANTIGUO

alcoholic beverages, namely, tequila;The English translation of ANTIGUO is antique.;

1800 ANTIGUO

The word Antiguo may be translated into English as old.;Alcoholic beverages, namely tequila;

200 AÑOS

The English translation of AÑOS in the mark is years.;Tequila, alcoholic beverages containing tequila;

3 CHILES

Alcoholic beverages;

4 DE JULIO

FOUR DE JULIO;The foreign wording in the mark translates into English as Fourth of July.;Tequila;

400 CONEJOS

The foreign wording in the mark translates into English as RABBITS.;Alcoholic beverages except beers; tequila;

400 RABBITS

Alcoholic beverages except beers; tequila;

58

Tequila; alcoholic beverages intended to be mixed with beer and malt beverages, namely, tequila extracts; prepared alcoholic cocktails;Beer and non-alcoholic malt coolers; non-alcoholic beverages, namely, fruit and vegetable juices; mixes for making beverages, namely, non-alcoholic cocktail mixes for making margaritas; beverages intended to be mixed with beer and malt beverages, namely, fruit and vegetable juices;

58

Tequila; alcoholic beverages intended to be mixed with beer and malt beverages, namely, tequila extracts; prepared alcoholic cocktails;Beer and non-alcoholic malt coolers; non-alcoholic beverages, namely, fruit and vegetable juices; mixes for making beverages, namely, non-alcoholic cocktail mixes for making margaritas; beverages intended to be mixed with beer and malt beverages, namely, fruit and vegetable juices;

58

Tequila; alcoholic beverages intended to be mixed with beer and malt beverages, namely, tequila extracts; prepared alcoholic cocktails;Beer and non-alcoholic malt coolers; non-alcoholic beverages, namely, fruit and vegetable juices; mixes for making beverages, namely, non-alcoholic cocktail mixes for making margaritas; beverages intended to be mixed with beer and malt beverages, namely, fruit and vegetable juices;

ABOLENGO, PRESTIGIO Y TRADICION

Applicant notes the mark may be translated into English as Lineage, Prestige and Tradition.;Beer; brewed malt based alcoholic beverage in the nature of beer; malt beer and non-alcoholic malt beverage; non-alcoholic malt coolers;

ABOLENGO·PRESTIGIO·TRADICION

The mark consists of the words ABOLENGO PRESTIGIO TRADICION separated by bullets.;Color is not claimed as a feature of the mark.;The English translation of ABOLENGO PRESTIGIO TRADICION in the mark is LINEAGE PRESTIGE TRADITION.;Alcoholic beverages, namely, tequila;