SOUTHWESTERN BELL YELLOW PAGES, INC.

BRIGHT LIGHTS

providing advertising services; namely, publishing ads for others in classified telephone directories wherein the ads are highlighted by background color different from general color of the directory pages;

DELIVERING THE BUSINESS

direct mail advertising services for others;

F.Y.I.

advertising services for others, namely providing information about potential advertisers' industries to promote their yellow pages directory advertising;

FINGERTIP FACTS

SPECIAL INFORMATIONAL AND ADVERTISING INSERTS FOR USE IN A CLASSIFIED ADVERTISING DIRECTORY;

FINGERTIP FACTS

SPECIAL INFORMATIONAL AND ADVERTISING INSERTS FOR USE IN A CLASSIFIED ADVERTISING DIRECTORY;

SELECT BONUS POUCH

direct marketing services; namely, distributing promotional inserts, advertisements, catalogues, coupons or product samples for others along with telephone directories;

SELECT OFFERS

direct mail advertising services for others;OFFERS;

SELECT OFFERS

direct mail advertising services for others;

SELECT TALK

section of a telephone directory featuring classified listing of the providers of audiotex services; namely, systems that provide information on an interactive basis in voice form from a computer or tape system over a telephone network;

SMART SEMINARS

Educational services; namely, conducting seminars in the area of business management;SEMINARS;

SMARTPAGES

SMART PAGES;Advertising services, namely, promoting the goods and services of others by preparing and placing advertisements in directory listing databases accessed through a global information network; providing retail store information, shoppers guide information and business listings by electronic means;

SMARTPAGES

Printed matter and publications, namely, newsletters featuring auto, travel, home, entertainment, and shopping information;SMART PAGES;

SMARTPAGES.COM HOMEFINDER

SMART PAGES HOME FINDER;Promoting the goods and services of others in the field of real estate by preparing and placing advertisements in electronic directory listing databases accessed through a global computer network;HOMEFINDER;

SOUTHWESTERN BELL YELLOW PAGES ADVERTISING SERVICES

promoting the goods and services of others through placing advertisements and listings in classified telephone directories and by providing advertising and related consulting services;

SOUTHWESTERN BELL YELLOW PAGES HELPLINE

promoting the goods and services of others by disseminating information found in classified directories via the telephone;

SWBYP'S

SWBYPS;advertising services; namely, placing classified advertising in telephone directories;

SWBYP'S ADVANTAGE

SOUTHWESTERN BELL YELLOW PAGES;advertising services;

SWBYP'S ADVERTISING SERVICES

SWBYPS ADVERTISING SERVICES;promoting the goods and services of others through placing advertisements and listings in classified telephone directories and by providing advertising and related consulting services;ADVERTISING SERVICES;

SWBYP'S COLOR ADVANTAGE

providing advertising services, namely publishing advertisements for others in classified telephone directories;COLOR;

SWBYP'S CONSUMER TIPS

SWBYPS;placing advertisements for others;CONSUMER TIPS;

SWBYP'S CONSUMER TIPS

SWPYPS CONSUMER TIPS;placing advertisements for others;CONSUMER TIPS;

SWBYP'S CONSUMER TIPS

placing advertisements for others;CONSUMER TIPS;

SWBYP'S COUPON SAVERS

SWBYBS COUPON SAVERS;advertising the goods and services of others through placing advertisements in and disseminating coupon booklets, and related consulting services;COUPON SAVERS;

SWBYP'S COUPON SAVERS

advertising the goods and services of others through placing advertisements in and disseminating coupon booklets, and related consulting services;COUPON SAVERS;

SWBYP'S CREATIVE SERVICES

SWBYBS CREATIVE SERVICES;providing business consulting services for advertising and marketing purposes;CREATIVE SERVICES;design services for advertising and marketing purposes;

SWBYP'S CREATIVE SERVICES

providing business consulting services for advertising and marketing purposes;CREATIVE SERVICES;

SWBYP'S DIRECT MAIL

SWBYPS DIRECT MAIL;promoting the goods and services of others through placing advertisements in and disseminating direct mailings, and related consulting services;DIRECT MAIL;

SWBYP'S DIRECT MAIL

promoting the goods and services of others through placing advertisements in and disseminating direct mailings, and related consulting services;DIRECT MAIL;

SWBYP'S FINGERTIP FACTS

SOUTHWESTERN BELL YELLO PAGES FINGERTIP FACTS;information and advertising services;

SWBYP'S FINGERTIP FACTS

special informational and advertising inserts for use in a classified advertising directory;SOUTHWESTERN BELL YELLOW PAGES FINGERTIP FACTS;

SWBYP'S HELPLINE

SWBYPS HELPLINE;promoting the goods and services of others by disseminating information found in classified directories via the telephone;HELPLINE;

SWBYP'S INDUSTRY PROFILES

advertising services for others, namely providing potential advertisers with industry information to promote yellow pages directory advertising;

SWBYP'S PARTNERS AD TAG PROGRAM

placing advertisements for others;AD TAG PROGRAM;

SWBYP'S PARTNERS AD TAG PROGRAM

SOUTHWESTERN BELL YELLOW PAGES PARTNERS AD TAG PROGRAM;placing advertisements for others;AD TAG PROGRAM;

SWBYP'S SPECIAL DELIVERY

SWBYPS SPECIAL DELIVERY;promoting the goods and services of others through delivery of classified directories or other advertising items, including free samples, catalogs and coupons, and related consulting services;SPECIAL DELIVERY;

SWBYP'S SPECIAL DELIVERY

promoting the goods and services of others through delivery of classified directories or other advertising items, including free samples, catalogs and coupons, and related consulting services;SPECIAL DELIVERY;

WHERE PEOPLE GET WHAT THEY WANT

advertising services; namely, placing classified advertising in telephone directories;

YELLOW PAGES HELPLINE

promoting the goods and services of others by disseminating information found in classified directories via the telephone;