PENTON BUSINESS MEDIA, INC.

A VERTICAL APPROACH TO HORIZONTAL ADVERTISING

Advertising and advertisement services;

AED GREEN BOOK

Books in the field of rental rates for construction equipment; Printed guides for obtaining information concerning rental rates for construction equipment;ASSOCIATED EQUIPMENT DISTRIBUTORS GREEN BOOK;as to GREEN BOOK;On-line business directories featuring listings of construction equipment rental distributors and rental rates;BOOK;

AIRCRAFT BLUEBOOK PRICE DIGEST

books featuring aircraft valuations; guides and pamphlets featuring aircraft valuations;providing information in the field of aircraft valuations; providing a website featuring information and financial data in the field aircraft valuations;AIRCRAFT BLUE BOOK PRICE DIGEST;DIGEST;

AMERICAN PRINTER

MAGAZINE FOR PRINTERS, PUBLISHERS, AND RELATED BUSINESSES;

AMERICAN TRUCKER

clothing, namely, T-shirts, knit shirts with collars, caps, jackets and sweatshirts;

ANNUAL CATALOG CONFERENCE & EXHIBITION

Conducting and arranging business conferences in the fields of direct sales, mail order and catalogs; conducting and arranging business conferences for catalog publishers, designers and distributors;ANNUAL and CONFERENCE & EXHIBITION;

ANTI-AGING EXPO

EDUCATIONAL SERVICES, NAMELY CONDUCTING CONFERENCES AND EXPOSITIONS FOR MEDICAL INDUSTRY PROFESSIONALS IN THE FIELD OF ANTI-AGING MEDICINE;ANTI AGING EXPO;EXPO;

ASSOCIATION MEETINGS

magazine about the conduct of meetings and conventions for association meeting planners and executive officers;

BACKSTAGE

EDUCATIONAL SERVICES, NAMELY, CONDUCTING WORKSHOPS FOR ENTERTAINMENT TECHNOLOGY PROFESSIONALS, NAMELY, LIGHTING, SOUND AND SPECIAL EFFECTS DESIGNERS, ENGINEERS AND PRODUCERS IN THE FIELD OF LIGHTING, SOUND AND STAGING;In the statement, Column 1, before line 1, Primedia Business Magazines & Media Inc., (Delaware Corporation), 9800 Metcalf, Overland Park, KS 662122216, by change of name should be inserted.;

BEEFVET

Providing on-line newsletters in the field of the beef industry and bovine medical practitioners serving the beef industry; Providing on-line publications in the nature of magazines and newsletters in the field of the beef industry and bovine medical practitioners serving the beef industry; Providing online newsletters in the field of the beef industry and bovine medical practitioners serving the beef industry via e-mail;Magazines featuring news, information and commentary concerning the beef industry and bovine medical practitioners serving the beef industry; Magazines in the field of the beef industry and bovine medical practitioners serving the beef industry;BEEF VET;

CALIFORNIA-ARIZONA FARM PRESS

NEWSPAPER PUBLISHED AT LEAST BI-WEEKLY;

CALIFORNIA-ARIZONA FARM PRESS

NEWSPAPER PUBLISHED AT LEAST BI-WEEKLY;

CEE NEWS

trade magazine dealing with the electrical construction industry;NEWS;

CHIEF MARKETER

PROVIDING AN E-NEWSLETTER DIRECTED TO MARKETING PROFESSIONALS, IN THE FIELDS OF MARKETING NEWS AND TRENDS, MARKETING SPENDING AND FIGURES, ONLINE AND HOLIDAY RELATED E-COMMERCE INFORMATION, GLOBAL TENDS, BUSINESS TRENDS, ECONOMIC NEWS, COMPANY FINANCIAL NEWS, BUSINESS AND PERSONAL TRAVEL-RELATED NEWS, AND TRADE SHOWS, CONFERENCE AND INCENTIVE NEWS;

CLUB INDUSTRY

IN THE STATEMENT, COLUMN 1, BEFORE LINE 1, CARDINAL BUSINESS MEDIA, INC. (DELAWARE CORPORATION) 101 WITMER ROAD, HORSHAM, PA 19044, ASSIGNEE OF SHOULD BE INSERTED.;trade magazine directed to racket, health and fitness clubs;

CLUB INDUSTRY'S FITNESS BUSINESS PRO

Entertainment services, namely, providing video podcasts in the field of the health and fitness industry; On-line journals, namely, blogs featuring news and information in the field of the health and fitness industry; Providing on-line publications in the nature of magazines, columns, and guides in the field of the health and fitness industry;Magazines featuring news and information in the field of the health and fitness industry;

COAL PREP INTERNATIONAL

Educational services, namely, conducting seminars, conferences, and workshops in the field of coal preparation and processing and distribution of printed materials in connection therewith in hard copy or electronic format on the same topics;As to COAL PREP;INTERNATIONAL;

CONNECTED HOME MEDIA

Providing on-line publications in the nature of magazines, newsletters and resource guides in the field of information technology, telecommunications, computer and home networking, mobile communications equipment and home theater equipment;HOME MEDIA;

CONNECTED PLANET

Entertainment services, namely, providing podcasts in the field of the telecommunications industry; Entertainment services, namely, providing webcasts in the field of the telecommunications industry; On-line journals, namely, blogs featuring news, commentary and information in the field of the telecommunications industry; Providing on-line publications in the nature of an e-book in the field of the telecommunications industry; Providing on-line publications in the nature of magazines, newsletters, guides, white papers and reports in the field of the telecommunications industry;CONNECTED;

CONTINUUM

magazine pertaining to the health care industry on the subject of seniors housing and the long term care industry;

CONTRACTORS' EQUIPMENT COST GUIDE

PERIODICALLY PUBLISHED REFERENCE BOOKS RELATING TO COST CALCULATION FOR USE OF CONSTRUCTION EQUIPMENT;COST GUIDE;

CORPORATE MEETINGS & INCENTIVES

periodicals and publications, namely magazines in the field of business travel and tourism;CORPORATE MEETINGS AND INCENTIVES;

COST REFERENCE GUIDE FOR CONSTRUCTION EQUIPMENT

Handbook and Estimating Construction Equipment Ownership and Operating Costs;

DEALER BUSINESS

magazine devoted to automotive issues;

DELTA AGRICULTURAL DIGEST

ANNUAL BOOK SERVING AS A REFERENCE CONCERNING THE PRODUCTS AND PRACTICES RECOMMENDED IN THE PRODUCTION OF MAJOR CROPS GROWN IN THE MID-SOUTH AREA OF THE UNITED STATES;AGRICULTURAL AND DIGEST;

DIRECT

PERIODIC MAGAZINE OF NEWS, FEATURES AND ANALYSIS OF THE DIRECT MARKETING MANAGEMENT FIELD;

DIRECT.COM

printed matter, namely, a magazine featuring information about conducting direct marketing via the global communications network;DIRECT;

EC&M

Entertainment services, namely, providing webcasts in the field of the electrical power and construction industry; On-line journals, namely, blogs featuring news, information and commentary in the field of the electrical power and construction industry; Providing a website featuring blogs and non-downloadable publications in the nature of articles in the field(s) of the electrical power and construction industry; Providing on-line newsletters in the field of the electrical power and construction industry; Providing on-line publications in the nature of newspapers, magazines, newsletters, and guides in the field of the electrical power and construction industry; Providing online newsletters in the field of the electrical power and construction industry via e-mail;ELECTRICAL CONSTRUCTION AND MAINTENANCE;

ELECTRICAL CONSTRUCTION AND MAINTENANCE

TECHNICAL AND MANAGEMENT JOURNAL FOR ELECTRICAL CONTRACTORS, ETC., PUBLISHED MONTHLY;

ELECTRICAL MARKETING

BI-WEEKLY NEWSLETTER;

ELECTRONIC MUSICIAN

MAGAZINES;

ELECTRONIC TRUCK BLUE BOOK

guides for used equipment evaluations in machine readable form;as to TRUCK BLUE BOOK;ELECTRONIC;

ELECTRONICS SOURCE BOOK

BOOKS;BOOK;

ENERGY DECISIONS PORTAL

Education services, namely, providing seminars in the field of energy, energy usage management, electrical power, power conservation, energy conserving technologies, and lighting; Entertainment services, namely, providing podcasts in the field of energy, energy usage management, electrical power, power conservation, energy conserving technologies, and lighting; Entertainment services, namely, providing webcasts in the field of energy, energy usage management, electrical power, power conservation, energy conserving technologies, and lighting; On-line journals, namely, blogs featuring information in the field of energy, energy usage management, electrical power, power conservation, energy conserving technologies, and lighting; Providing newsletters in the field of energy, energy usage management, electrical power, power conservation, energy conserving technologies, and lighting via e-mail; Providing on-line newsletters in the field of energy, energy usage management, electrical power, power conservation, energy conserving technologies, and lighting; Providing on-line publications in the nature of magazines, newsletters, and guides in the field of energy, energy usage management, electrical power, power conservation, energy conserving technologies, and lighting; Providing on-line training seminars and webinars in the field of energy, energy usage management, electrical power, power conservation, energy conserving technologies, and lighting;Newsletters in the field of energy, energy usage management, electrical power, power conservation, energy conserving technologies, and lighting;

ENTERTAINMENT DESIGN

MAGAZINE ABOUT TECHNICAL AND CREATIVE ASPECTS OF LIGHTING, SOUND, SPECIAL EFFECTS, PRODUCTION, SET CREATION, COSTUMING AND MAKEUP;ENTERTAINMENT;

ETV

The mark consists of the letters E and TV with the letters TV contained within a cog with 2 antennae.;Color is not claimed as a feature of the mark.;TV;Providing a web site featuring photographic, audio, video and prose presentations featuring engineering;