KIA MOTORS AMERICA, INC.

A DEPARTURE FROM THE EXPECTED

PAPER GOODS AND PRINTED MATTER ABOUT AUTOMOBILES, NAMELY, NEWSLETTERS, MAGAZINES, PAMPHLETS, POSTERS, BUSINESS CARDS, WINDOW DECALS, BUMPER STICKERS, ANNUAL REPORT CONTAINING COMPANY PROFILING INFORMATION FOR USE AT EXHIBITIONS WHERE COMPANY GOODS AND/OR SERVICES ARE DISPLAYED; WRITING MATERIALS, NAMELY, PENS AND PENCILS;ADVERTISING, MARKETING AND PROMOTING THE SALE AND SERVICING OF AUTOMOBILES FOR OTHERS THROUGH AUTOMOBILE DEALERSHIPS BY DISSEMINATION OF PROMOTIONAL MATERIAL THROUGH THE DISTRIBUTION OF RADIO BROADCASTS AND PROMOTIONAL CONTESTS;

A DEPARTURE FROM THE EXPECTED

PROVIDING A WEBSITE FEATURING INFORMATION IN THE FIELD OF AUTOMOBILE REPAIR AND MAINTENANCE;ADVERTISING, MARKETING AND PROMOTING THE SALE AND SERVICING OF AUTOMOBILES FOR OTHERS THROUGH AUTOMOBILE DEALERSHIPS BY DISSEMINATION OF PROMOTIONAL MATERIAL THROUGH THE DISTRIBUTION OF PRINTED MATERIAL, TELEVISION BROADCASTS, AND THROUGH WEBSITES; AUTOMOBILE DEALERSHIP SERVICES; ADVERTISING, MARKETING AND PROMOTING THE SERVICING OF AUTOMOBILES AND RELATED WARRANTY PROGRAMS FOR OTHERS; PROVIDING A WEBSITE FEATURING INFORMATION IN THE FIELD OF AUTOMOBILES FOR SALE, AUTOMOBILE DEALERSHIPS, AUTOMOBILE PRODUCTS FOR SALE, AND AUTOMOBILE PROMOTIONS;

A NEW WAY TO ROLL

ADVERTISING, MARKETING AND PROMOTING THE SALE AND SERVICING OF AUTOMOBILES THROUGH AUTOMOBILE DEALERSHIPS BY DISSEMINATION OF PROMOTIONAL MATERIAL THROUGH THE DISTRIBUTION OF PRINTED MATERIAL, AUDIO AND VIDEO TAPES, TELEVISION AND RADIO BROADCASTS, THROUGH AN ONLINE GLOBAL COMPUTER NETWORK, AND THROUGH WEBSITES AND PROMOTIONAL CONTESTS; AUTOMOBILE DEALERSHIP SERVICES; ADVERTISING, MARKETING AND PROMOTING THE SERVICING OF AUTOMOBILES AND RELATED WARRANTY PROGRAMS; PROVIDING A WEBSITE FEATURING INFORMATION IN THE FIELD OF AUTOMOBILES FOR SALE, AUTOMOBILE DEALERSHIPS, AUTOMOBILE PRODUCTS FOR SALE, AND AUTOMOBILE PROMOTIONS;

BOLD FORWARD

ADVERTISING, MARKETING AND PROMOTING THE SALE AND SERVICING OF AUTOMOBILES THROUGH AUTOMOBILE DEALERSHIPS BY DISSEMINATION OF PROMOTIONAL MATERIAL THROUGH THE DISTRIBUTION OF PRINTED MATERIAL, AUDIO AND VIDEO TAPES, TELEVISION AND RADIO BROADCASTS, THROUGH AN ONLINE GLOBAL COMPUTER NETWORK, AND THROUGH WEBSITES AND PROMOTIONAL CONTESTS; AUTOMOBILE DEALERSHIP SERVICES; ADVERTISING, MARKETING AND PROMOTING THE SERVICING OF AUTOMOBILES AND RELATED WARRANTY PROGRAMS; PROVIDING A WEBSITE FEATURING INFORMATION IN THE FIELD OF AUTOMOBILES FOR SALE, AUTOMOBILES FOR SALE IN AUTOMOBILE DEALERSHIPS, AUTOMOBILE PRODUCTS FOR SALE, AND AUTOMOBILE PROMOTIONS;

BOLD.FORWARD>

ADVERTISING, MARKETING AND PROMOTING THE SALE AND SERVICING OF AUTOMOBILES THROUGH AUTOMOBILE DEALERSHIPS BY DISSEMINATION OF PROMOTIONAL MATERIAL THROUGH THE DISTRIBUTION OF PRINTED MATERIAL, AUDIO AND VIDEO TAPES, TELEVISION AND RADIO BROADCASTS, THROUGH AN ONLINE GLOBAL COMPUTER NETWORK, AND THROUGH WEBSITES AND PROMOTIONAL CONTESTS; AUTOMOBILE DEALERSHIP SERVICES; ADVERTISING, MARKETING AND PROMOTING THE SERVICING OF AUTOMOBILES AND RELATED WARRANTY PROGRAMS; PROVIDING A WEBSITE FEATURING INFORMATION IN THE FIELD OF AUTOMOBILES FOR SALE, AUTOMOBILES FOR SALE IN AUTOMOBILE DEALERSHIPS, AUTOMOBILE PRODUCTS FOR SALE, AND AUTOMOBILE PROMOTIONS;

BURNSIDE

BURN SIDE;AUTOMOBILES AND STRUCTURAL PARTS THEREOF;

CHARGED UP

The mark consists of the words CHARGED UP with the letter U in the word UP in the design of an electrical cord plug.;DECALS;Color is not claimed as a feature of the mark.;