GUINNESS WORLD RECORDS LIMITED

ALLY ZING

Entertainment services, namely, the provision of non-downloadable interactive entertainment trivia and challenge games which are accessed and distributed over a global computer network, video-on-demand, electronic sell-through, non-downloadable video recordings and other electronic media environments; entertainment services, namely, providing information via an electronic global computer network in the field of entertainment relating specifically to world records, record attempts, and record-breaking achievements or phenomena; live entertainment by a costumed character; providing actual entertainment via an electronic global communications network in the nature of live-action and animated features in the field of world records, record attempts, and record-breaking achievements or phenomena; amusement park and theme park services; interactive play areas;Computer game software, computer game discs, downloadable computer game software via a global computer network and wireless devices, computer game software downloadable from a global computer network, interactive multimedia computer game program; downloadable electronic game software for use on portable electronic devices such as mobile and cellular phones, laptops, handheld computers, and tablet PCs; computer and video games which are designed for hardware platforms, namely, game consoles and personal computers;Athletic bags, backpacks, drawstring bags, beach bags, book bags, duffel bags, gym bags, tote bags, textile shopping bags, umbrellas, wallets, purses;The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.;Printed matter and paper goods, namely, posters, decals, collectible trading cards, greeting cards, stationery, calendars, bookmarks, non-permanent skin decals, coloring books, children's activity books, notebooks, diaries, photo albums, scrap books, blank journals, pens, pencils, cases therefor, crayons, markers, painting sets for children, gift wrap, invitations, paper party decorations, gift bags, party goodie bags of paper or plastic, printed certificates;Ornamental lapel pins, clocks, watches, bracelets, earrings, necklaces, pendants, rings;Clothing, namely, shirts, t-shirts, sweatshirts, jackets, coats, snow suits, hats, caps, scarves, belts, wrist bands, cloth baby bibs, jogging suits for children, sleepwear, robes, boots, shoes, sneakers, socks, swimwear, Halloween costumes;Bath towels, hand towels, washcloths, beach towels, bed blankets, bed sheets, bed covers, pillow cases, pillow shams, textile wall hangings; cotton fabric, polyester fabric;Online social networking services provided through a website featuring the exchange of information about record attempts and record-breaking feats;Glass, ceramic and earthenware goods, namely, mugs, drinking glasses, plates, bowls, and sets comprised of mugs, plates and bowls; ceramic, glass and china figurines, canteens, thermal insulated containers for food or beverages, cookie cutters, water bottles sold empty, vacuum bottles, paper plates and paper cups; combs, cosmetic brushes, hair brushes, pet brushes, toothbrushes;

AMAZING ANIMALS

Series of books featuring animals;

BE AMAZED. BE AMAZING.

Museum services; organization of exhibitions relating to world records or outstanding achievements for educational or entertainment purposes;

BRAGSTER

Entertainment services in the nature of an ongoing pre-recorded or live-action television series featuring stunts, dares, record-breaking, bragging and gaming; entertainment services in the nature of an ongoing pre-recorded or live-action television series featuring stunts, dares, record-breaking, bragging and gaming distributed online via a global computer network; entertainment services in the nature of a television series featuring recaps and details of a television talent show and its participants; entertainment services in the nature of a television series featuring recaps and details of a television talent show and its participants distributed online via a global computer network; entertainment services in the nature of a television series featuring entertainment news; entertainment services in the nature of a television series featuring entertainment news distributed online via a global computer network; entertainment services in the nature of a multimedia program series comprised of celebrity interviews and television clips featuring action and comedy; entertainment services in the nature of a multimedia program series comprised of television clips featuring action and comedy distributed online via a global computer network; entertainment services, namely, providing online computer games; entertainment services in the nature of a continuing television talent show; entertainment services in the nature of a continuing television talent show distributed online via a global computer network; organizing of contests featuring stunts, dares, bets and record breaking activities; entertainment services in the nature of an ongoing reality-based television program in the field of competitions, contests, games and quizzes featuring stunts, dares, bets and record breaking activities; providing an online computer game featuring stunts, dares, wagers, bets and record breaking activities; entertainment services, namely, providing a website featuring audio clips, video clips, film clips, photographs, other multimedia materials featuring stunts, dares, record-breaking, bragging and gaming; blogs featuring information regarding the production and creation of audio clips, video clips, film clips, photographs, and other multimedia materials; entertainment services in the nature of on-going pre-recorded or live-action television shows featuring entertainment news, celebrity interviews, and stunts, dares, and record-breaking distributed online via the Internet; entertainment services in the nature of on-going pre-recorded or live-action television talent shows featuring stunts, dares, and record-breaking distributed online via the Internet;Cinematographic apparatus; computer software to enable creating, editing, uploading, posting, displaying, tagging, blogging, sharing or otherwise providing data including images, graphics, sound, text or audio-visual information via the Internet or other communications network; computer software for use in providing an online forum or an online web site where computer users can interact with other computer users concerning topics of general interest; downloadable computer software for use in providing an online forum or an online web site where computer users can interact with other computer users concerning topics of general interest; computer software for use in providing online forum or an online web site where computer users can search for other computer users to create and participate in online communities, social networks and gaming activities; downloadable computer software for use in providing online forum or an online web site where computer users can search for other computer users to create and participate in online communities, social networks and gaming activities; computer software for use in gaming; downloadable computer software for use in gaming; computer software for use in online gaming; downloadable computer software for use in online gaming; software and computer networking hardware for the facilitation of interactive multimedia communications; computer software for searching and retrieving information, sites, and other resources on computer networks; computer software for use in creating and designing web sites;Electronic mail services; provision of access to chat services, namely, providing on-line facilities for real-time interaction with other computer users concerning topics of general interest and stunts, dares, record-breaking, and gaming activities; electronic transmission of data and information, including images, graphics, sound, text or audio-visual data, messages and documents; providing access to online forum and an online web site where computer users can interact with other computer users concerning topics of general interest and topics relating to stunts, dares, record-breaking, and gaming activities; providing access to online forum and an online web site where computer users can search for other computer users to create and participate in online communities, social networks and stunts, dares, record-breaking, and gaming activities; electronic transmission of data and information relating to stunts, dares, record-breaking, and gaming; email and instant messaging services; electronic transmission of audio, video and electronic data, documents, messages, voice, text, sounds, images and photographs by means of telecommunications devices including mobile telephones, computers, PDAs, digital cameras, camcorders, web cameras and TVs; providing an online forum where computer users can interact with other computer users concerning topics of general interest and topics relating to stunts, dares, record-breaking, and gaming activities; transmission of data, information, images, graphics, sound, text data, audio-visual data, messages and documents in the fields of education, entertainment, stunts, dares, record-breaking and gaming; provision of information and advisory services relating to the aforesaid services; providing on-line electronic bulletin boards and message boards for transmission of messages among computer users concerning entertainment, education, stunts, dares, record-breaking, and gaming; providing on-line chat rooms for transmission of messages among users in the field of stunts, dares, record-breaking, and gaming;Hosting an online web site where computer users can search for other computer users to create and participate in online communities, social networks and stunts, dares, record-breaking, and gaming activities;

CHALLENGERS

Entertainment services, namely, providing online computer games; providing a website featuring non-downloadable audio, video and film clips, photographs, and other multimedia materials featuring record-setting and record-breaking activities; blogs featuring information regarding the production, creation and on-line posting of audio, video and film clips, photographs, and other multimedia materials;Providing access to a web site where computer users can search for and interact with other computer users concerning topics of general interest, and create and participate in on-line communities and social networks for setting and breaking records; electronic transmission of audio, video and electronic data, messages, voice, text, sounds, images and photographs by means of telecommunications devices, namely, mobile telephones, computers, PDAs, digital cameras, camcorders, web cameras and TVs in the fields of education, entertainment, competition and record-breaking activities; provision of information and advisory services relating to the aforesaid services; providing on-line electronic message boards for transmission of messages among computer users concerning entertainment, competition and record-breaking;Hosting an online web site where computer users can search for other computer users to create and participate in online communities, social networks and record-setting and record-breaking activities;

CHALLENGERS

Entertainment services, namely, providing online computer games; providing a website featuring non-downloadable audio, video and film clips, photographs, and other multimedia materials featuring record-setting and record-breaking activities; blogs featuring information regarding the production, creation and on-line posting of audio, video and film clips, photographs, and other multimedia materials;The mark consists of the word CHALLENGERS on a banner.;Providing access to a web site where computer users can search for and interact with other computer users concerning topics of general interest, and create and participate in on-line communities and social networks for setting and breaking records; electronic transmission of audio, video and electronic data, messages, voice, text, sounds, images and photographs by means of telecommunications devices, namely, mobile telephones, computers, PDAs, digital cameras, camcorders, web cameras and TVs in the fields of education, entertainment, competition and record-breaking activities; provision of information and advisory services relating to the aforesaid services; providing on-line electronic message boards for transmission of messages among computer users concerning entertainment, competition and record-breaking;Color is not claimed as a feature of the mark.;Hosting an online web site where computer users can search for other computer users to create and participate in online communities, social networks and record-setting and record-breaking activities;

GUINNESS

Books, Writing Paper,[ Calendars] and Notebooks;

GUINNESS WORLD RECORDS

Educational Audio Visual Kit for Improving Reading Comprehension, Comprising Filmstrips, Cassette Tape Records, Printed Exercises and Scoreboard All Sold as a Unit * all of the aforementioned goods are limited to those relating to record achievements, record breaking events or occurrences, whether relating to human beings, natural phenomena or otherwise occurring, record breaking attempts and outstanding and unusual achievements, failures or occurrences, and exclude any such goods which relate to alcoholic or non-alcoholic beverages of any kind *;In the statement, Column 2, line 5 after unit and before in, ALL OF THE AFOREMENTIONED GOODS ARE LIMITED TO THOSE RELATING TO RECORD ACHIEVEMENTS, RECORD BREAKING EVENTS OR OCCURRENCES, WHETHER RELATING TO HUMAN BEINGS, NATURAL PHENOMENA OR OTHERWISE OCCURRING, RECORD BREAKING ATTEMPTS AND OUTSTANDING AND UNUSUAL ACHIEVEMENTS, FAILURES OR OCCURRENCES, AND EXCLUDE ANY SUCH GOODS WHICH RELATE TO ALCOHOLIC OR NON-ALCOHOLIC BEVERAGES OF ANY KIND is inserted.;

GUINNESS WORLD RECORDS

Toys, games, and playthings, namely, board games, balloons, die-cast metal vehicles, non-metal trading card milk bottle caps, kites, miniature trains, toy model hobbycraft kits, inflatable riding/bouncing toys, pogo sticks; party favors in the nature of a popping noisemaker with a small surprise inside; plush toys, jigsaw puzzles, manipulative puzzles, juggling sets comprised of balls, metal rings and hoops with wooden batons; pinball machines; handheld electronic games; sporting equipment, namely, footballs, baseballs, flying discs, table tennis paddles, skipping ropes, miniature trampolines, stationery exercise bicycles; golfing equipment, namely, golf balls and golf clubs; fishing articles and equipment, namely, fishing rods, tackles and bags and boxes therefor; tennis equipment, namely, tennis rackets and tennis balls; badminton rackets; skis and snowboards, skateboards, surf boards and windsurfing board;Articles of clothing, namely, coats, jackets, vests, jeans, sweatshirts, T-shirts, rugby shirts, polo knitted tops, swimsuits, pajamas, night dresses, boxer shorts, socks, head bands, wrist bands, scarves and belts; headgear, namely, baseball caps and hats; footwear, namely, dress, casual and sport shoes, sneakers and sandals;

GUINNESS WORLD RECORDS

(( Providing an interactive computer database relating to world records, outstanding achievements or record breaking attempts; all of the aforementioned services are limited to those relating to record achievements, record breaking events or occurrences, whether relating to human beings, natural phenomena or otherwise occurring, record breaking attempts and outstanding and unusual achievements, failures or occurrences, and exclude any such services which related to alcoholic or non-alcoholic beverages of any kind ));(( magnetic and optical data media, namely, blank video tapes, audio tapes, floppy disks, compact discs, CD-ROMs and DVD's and pre-recorded video tapes, audio tapes, floppy disks, compact discs, CD-ROMs and DVD's featuring music, video and/or text related to outstanding achievements, world records and world record breaking attempts; computer game programs; computer programs for managing and searching databases and electronic desktop publishing; electronic publications, namely, books, magazines and newsletters in the field of outstanding achievements, world records and world record breaking attempts recorded on CD-ROM and computer software; electronic databases in the field of outstanding achievements, world records, world record breaking events and world record breaking attempts recorded on computer media; video game machines for use with televisions; photographic and video cameras, scales, tape measures; camera carrying bags, all of the aforementioned goods are limited to those)) * computer game programs * relating to record achievements, record breaking events or occurrences, whether relating to human beings, natural phenomena or otherwise occurring, record breaking attempts and outstanding and unusual achievements, failures or occurrences, and exclude any such goods which related to alcoholic or non-alcoholic beverages of any kind;In the statement, Column 1, line 5 through 32 magnetic and optical data media, namely, blank video tapes, audio tapes, floppy disks, compact discs, CD-ROMs and DVD's and pre-recorded video tapes, audio tapes, floppy disks, compact discs, CD-ROMs and DVD's featuring music, video and/or text related to outstanding achievements, world records and world record breaking attempts; computer game programs; computer programs for managing and searching databases and electronic desktop publishing; electronic publications, namely, books, magazines and newsletters in the field of outstanding achievements, world records and world record breaking attempts recorded on CD-ROM and computer software; electronic databases in the field of outstanding achievements, world records, world record breaking events and world record breaking attempts recorded on computer media; video game machines for use with televisions; photographic and video cameras, scales, tape measures; camera carrying bags, all of the aforementioned goods are limited to those is deleted, and computer game programs is inserted.;[ leather-bound personal and desk top organizers ];(( [radio and television broadcasting and] ((broadcasting)) [ radio and] ((television programs by means of)) [satellite, cable and] ((a global communications network;)) [electronic mail services;] providing multiple user access to a global computer information network, all of the aforementioned services are limited to those relating to record achievements, record breaking events or occurrences, whether relating to human beings, natural phenomena or otherwise occurring, record breaking attempts and outstanding and unusual achievements, failures or occurrences, and exclude any such services which relate to alcoholic or non-alcoholic beverages of any kind ));as to WORLD RECORDS in International classes 9, 35, 41 and 42 only;Color is not claimed as a feature of the mark.;(( business consulting services in the field of world records, outstanding achievements, world record breaking events and world record breaking attempts; preparing advertisements for and promoting the goods and services of others relating to world records, outstanding achievements, world record breaking events, and world record breaking attempts by dissemination of advertising publications to promote such events; ((preparing and dissemination of advertisements for others via an on-line electronic communications network)) ; all of the aforementioned services are limited to those relating to record achievements, record breaking events or occurrences, whether relating to human beings, natural phenomena or otherwise occurring, record breaking attempts and outstanding and unusual achievements, failures or occurrences, and exclude any such services which relate to alcoholic or non-alcoholic beverages of any kind ));(( [ computer services, namely, designing computer databases and web sites for others; ] printing of books; consultation relating to world records, outstanding achievements or world record breaking events; preparing regulations, measurement criteria and categories relating to world records for the purpose of regulating world record breaking attempts; authentication services in the nature of verifying the legitimacy and accuracy of world records and world record breaking attempts, and issuing authenticity certificates in connection therewith, all of the aforementioned services are limited to those relating to record achievements, record breaking events or occurrences, whether relating to human beings, natural phenomena or otherwise occurring, record breaking attempts and outstanding and unusual achievements, failures or occurrences, and exclude any such services which relate to alcoholic or non-alcoholic beverages of any kind ));

GUINNESS WORLD RECORDS

Entertainment services, namely, providing on-going television [and radio] programs in the field of world records, outstanding achievements or world record breaking attempts; providing educational and entertainment information in the fields of world records, outstanding achievements and world breaking attempts by means of a global computer information network; production, editing, and distribution of [television and film programs and motion picture films, and the production and editing of audio and ]video recordings, [CD-ROM's and computer game programs;] organizing and conducting live events and exhibitions for educational, cultural and entertainment purposes, namely, world record breaking attempts, competitions, challenges, games, quizzes, shows and audience participation events; museum services; publication of books, [magazines, almanacs and journals] ; publication of electronic books [and journals] ; photographic [ library services] ; providing educational and entertainment information pertaining to world records, world record breaking attempts and other related achievements; library services; all of the aforementioned services are limited to those limited to those relating to record achievements, record and unusual achievements, failures or occurrences, and exclude any such services which related to alcoholic or non-alcoholic beverages of any kind;In the statement, column 1, line 2, CORPORATION should be deleted, and, LIMITED COMPANY should be inserted.;books, [magazines, journals] and leaflets in the field of outstanding achievements, world records and world record breaking attempts; almanacs; all of the aforementioned goods are limited to those relating to record achievements, record breaking events or occurrences, whether relating to human beings, natural phenomena or otherwise occurring, record breaking attempts and outstanding and unusual achievements, failures or occurrences, and exclude any such goods which relate to alcoholic or non-alcoholic beverages of any kind;as to WORLD RECORDS in International Classes 16 and 41 only;

GUINNESS WORLD RECORDS

The mark consists of an oval with the words GUINNESS WORLD RECORDS bordering the interior portion of the oval; a single star positioned over a pedestal appears in the center of the oval.;The drawing is amended to appear as follows: PUBLISH NEW CUT. In the statement, after line 13, The mark consists of an oval with the words GUINNESS WORLD RECORDS bordering the interior portion of the oval; a single star positioned over a pedestal appears in the center of the oval. is inserted.;In the statement, column 1, line 2, Corporation is deleted and Limited Company is inserted; lines 2 and 3, is deleted and 184-192 Drummond Street, 3rd Floor London, United Kingdom NW1 3HP is inserted.;((Activity books, )) [ photograph, autograph and sticker albums,] (( bookmarks, )) books, [ calendars, ] [ catalogs,] printed certificates, [ coloring books, comic books,] and educational books; all of the aforementioned goods are limited to those relating to record achievements, record breaking events or occurrences, whether relating to human beings, natural phenomena or otherwise occurring, record breaking attempts and outstanding and unusual achievements, failures and occurrences;as to WORLD RECORDS;Color is not claimed as a feature of the mark.;