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PUBLICITY SERVICES ADVERTISING
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Technical Examples
- A system and method for co-ordinating the supply of information from content service providers to a user, the system and method employing agents to search advertising boards for requested information or services. More specifically, a distributed platform is used for co-ordinating user access to information or services provided by content service providers. The platform comprises a user interface, a first advertising board for advertising services of information brokers and a first searching agent for searching the first advertising board for services that could be used by the user. The platform further comprises a second advertising board for advertising the services of information content suppliers, a second searching agent for searching the second advertising board for available services based on results of the search of the first advertising board and the request from the user.
- A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.
- Directory assistance provides telephone number look up services to callers based on the business or caller name as listed in a telephone directory. In the prior art, directory assistance provides a value-added service to telephone users and an expense that must be charged back to telephone callers or absorbed by telephone carriers. In enhanced directory assistance (EDA) services as described in the disclosure, EDA is further developed to deliver a keyword targeted advertising service to telephone listing owners and advertisers. The present invention provides a method and system to extend EDA services to the wireless messaging systems used by telecommunications operators. The invention further discloses methods to support both one-way and two-way communications on these devices, as well as systems to support the distributed EDA Transaction business model.
- Application services gateways that execute electronic application programs/services allows the application programs/services to be managed and administered out of a network rather than locally. The application services gateways are elements in a services delivery system that execute application programs/services that control or otherwise interact with systems and devices of a home or business such as a heating and cooling system or a security system. The application services gateways have a LAN connection to a communication gateway that in turn communicates over a WAN to a remote services gateway. The remote services gateway channels data from a remote service platform to provide application programs/services and management services over the WAN to the communications gateway where it is then channeled to the application services gateways. The installation and management of the application programs/services residing and/or being executed at the local site on the application services gateways relieves the consumer of such responsibilities.
- The subject invention is directed to a method and system for selecting and purchasing media advertising in a user/server environment accessed through a Web site. The method includes accessing a server system through a Web site by an advertiser in which the advertiser provides information relating to buying criteria and customer data through a form on the Web page in order to select and purchase media advertising. The server system receives and processes the information in order to create at least one media advertising rate request. The server system transmits the rate request to at least one media outlet for processing. The media outlet processes the rate request and transmits the processed rate request to the server system. The server system manipulates the processed rate request to create a media advertising schedule and then transmits the advertising schedule to the advertiser. The advertiser receives the schedule, makes a media advertising purchase decision and transmits the purchase decision back to the server system. Thereafter, the server system transmits the media advertising purchase decision to the media outlet for reserving the purchased advertising.
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