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CONSUMER INFORMATION DIGESTS

BrandOwner (click to sort)
%) Cole, Terence
DVQ-NET Cole, Terence
Technical Examples
  1. A method of providing incentives to bidders on an auction item using a database and a system, the method including creating the consumer profile for at least one consumer, choosing at least one of the unsold items from the inventory based on the consumer information in the consumer profile, generating the incentive for the chosen unsold item based on the consumer file, the selection of consumer information of the incentive being substantially similar to the consumer information in the consumer profile, and offering the chosen unsold item and the incentive to the at least one consumer to induce purchasing of the chosen unsold item. The database has an inventory file having at least one of detailed descriptions of an inventory, a list of similar items of the inventory, and a list of complementary items of the inventory, and a consumer profile having at least one of bidding history, start bid, bid frequency, bid increment, final bid, winning bid, target product, Internet service provider, zip code, credit card type, and coupon redemption rate. The system has a first memory for storing consumer profiles having consumer information, including at least information relating to bids on the auction items, a second memory for storing unsold items in an inventory, and a third memory for storing a plurality of incentives for each unsold item, each incentive having a value based on a selection of the consumer information.
  2. A system which allows identification of a consumer as belonging to a designated category and makes special offers available to consumers who are members of the designated category is described. The system comprises a database of offers accessible through connection by consumer operated computers upon authentication of consumer registration, an offer presentation module for controlling access to the database of offers and a consumer registration module allowing registration of a consumer for access to the database of offers. The consumer registration module allows registration of a consumer upon submission of identifying information provided to the consumer by a party who has identified the consumer as belonging to a designated category and used to identify the consumer as belonging to the designated category.
  3. Generic information provided by printed and online catalogs may be supplemented or replaced by information that is customized for or related to the consumer, enabling a third party to more fully understand the purchase decision and thus offer more informed feedback. A party accessing a merchant system may be provided electronic access to consumer-customized nonverbal information by, e.g., collecting an electronic version of consumer-customized nonverbal information at a merchant site, and displaying the electronic version of the consumer-customized nonverbal information for a party accessing the merchant system.
  4. A method of extending promotional discounts and special prices on items for sale to identified consumers. After the identification of a consumer by a unique identifier; a selected item is promoted with a discount or special price to the identified consumer. The discount or special price is granted upon a purchase of the item by the identified consumer prior to the withdrawal or termination of the promotion to the identified consumer. The withdrawal or termination of the promotion is held in abeyance upon an acknowledgment of the promotion by the identified consumer. In other words, the identified consumer must take specific action to prevent a promotional discount from being withdrawn. This inverted promotion provides for greater incentives for the consumer to provide information about his or her purchasing habits.
  5. The invention provides a method and system for operating multiple communicating caches. Between caches, unnecessary transmission of repeated information is substantially reduced. Each cache maintains information to improve the collective operation of the system of multiple communicating caches. This can include information about the likely contents of each other cache, or about the behavior of client devices or server devices coupled to other caches in the system. Pairs of communicating caches substantially compress transmitted information. This includes both reliable compression, in which the receiving cache can reliably identify the compressed information in response to the message, and unreliable compression, in which the receiving cache will sometimes be unable to identify the compressed information. A first cache refrains from unnecessarily transmitting the same information to a second cache when each already has a copy. This includes both maintaining a record at a first cache of information likely to be stored at a second cache, and transmitting a relatively short identifier for that information in place of the information itself. A set of caches are disposed in a directed graph structure, with a set of root caches disposed for coupling to server devices and a set of leaf caches disposed for coupling to client devices. Both root caches and leaf caches maintain non-cacheable objects beyond their initial use, along with digests of the non-cacheable objects. When a server device returns identical information to a root cache, root caches can transmit only associated digests to leaf caches, avoiding re-transmitting the entire non-cacheable object.

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