DOWNLOADABLE COMPUTER SOFTWARE FEATURING ELECTRONIC

Brand Owner Address Description
CENTRIC ORIGIN DATA Hyphametrics, Inc. 149 East 23rd Street #2052 New York NY 10010 Downloadable computer software featuring electronic databases comprised of data files in downloadable form or recorded on computer media of a full record of consumers' entire media exposure, consumption, and behaviors across all devices, screens, and channels in the fields of marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Electronic databases comprised of data files in downloadable form or recorded on computer media a full record of consumers' entire media exposure, consumption, and behaviors across all devices, screens, and channels in the fields of marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis;Providing an online database of a full record of consumers' entire media exposure, consumption, and behaviors across all devices, screens, and channels in the field of consumer research;DATA;Providing online non-downloadable software for accessing and transmitting data, analytics and cross-platform measurement products in the fields of data as a service, software as a service, marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Software as a service (SaaS) services featuring non-downloadable data exchange application programming interface (API) software for accessing and transmitting data, analytics and cross-platform measurement products in the fields of marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Application service provider featuring non-downloadable application programming interface (API) software for accessing and transmitting data, analytics and cross-platform measurement products in the fields of data as a service, software as a service, marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Platform as a service (PaaS) featuring non-downloadable computer software platforms for accessing and transmitting data, analytics and cross-platform measurement products in the fields of data as a service, software as a service, marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. This invention describes a system and method for branding software deployed over computer networks. A user contacts the distributor's web site and initiates a download of the software. When the user visits the download website, the identity of the particular web site from which the download was initiated is transmitted to a branding server and captured on the user's computer, preferably in the form of a cookie. Subsequently, the user contacts the branding server and branding instructions are provided to the user's computer in accordance with the cookie. Branding may take the form of featuring the distributor's web site more prominently in an "integrated shopping service" or in a directory, or it may perform other alterations to the software. Branding is controlled by the software manufacturer's branding server, and can be modified at any time after the software is released.